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The impetus for this article came from one of the 40 to 50
e-mails we get each week that go like this:
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For many individuals in business the hardest part is selling.
For the majority of business owners, the jobs they had before don't
prepare them for dealing with selling products. So, this article
will deal with some basic tips to help you with sales.
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One of the biggest problems for many business owners is the
ability to overcome objections. In fact, for many, this skill could
be the difference between succeeding and going back to being an
employee. Since none of us want to do that, we need to hone our
sales writing skills and our in person skills. This article will
discuss the in person skills.
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Got a huge need for publicity and a tiny publicity budget? You
don't need to have a Madison Avenue-sized advertising budget to
make your name known.
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For those of you who were not psychology majors the "psyche" is
someone's mind. What motivates them. What are they thinking. How
can you better understand them. All of which is important to those
of us in lease purchasing. In fact, it is important to any business
person. The ability to know what motivates your customer, how your
customer thinks, and tapping into their "psyche" is what makes some
businesses successful and why others fail.
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Ok, you say, I know I need a budget, but how do I prepare one?
The most common budget period is one year, but this can vary
depending on whether or not your business has seasonal or cyclical
fluctuations. For example if you run a Christmas decorations shop,
or a costume shop your business is going to peak during certain
times of the year.
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Many businesses lose money yearly because they don't think
creatively about the future. They run their businesses doing what
they think they should: dealing with customers, dealing with
problems, ordering for their business, and paying their expenses.
They act like their business is a job. They are surviving and
that's it. They are not looking at the big picture. They need to
use their business as a stepping stone to success. Picturing
themselves as a successful business
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Some call it the 30 second commute. We call it wonderful. What
are we all talking about? Working from home, of course.
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This saying came to mind when reading my Icop newsletter. JL was
discussing things that Chuck and I talk about all the time. A
couple of weeks ago while listening to Jim Edwards' audio
newsletter he ranted about the "psycho freebie seekers" (love that
name). Jim rants almost as well as Dennis Miller.
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Many home-based entrepreneurs are gaining new ground with
partnering arrangements. Although it takes many shapes, the core of
the partnering concept is two or more businesses teaming up to
achieve together what they can't do alone. Partnering with other
businesses can help you offer a broader product or service package
to a particular market segment, provide the resources to handle a
single major project, or organize resources to meet your customers'
needs. Whatever the scenario, partnering gives
