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All articles by Shannon Cherry, Apr, Ma -
It's the time of year when calendars crowd out the books and
magazines in bookstores and are even on sale at reduced prices. But
there's a special kind of calendar that all good public relations
professionals use – the editorial calendar.
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As eyes look forward to a new business year, many small business
owners and entrepreneurs are hoping that this upcoming year will be
the one that catapults them into success. But according to Shannon
Cherry, APR, businesses often overlook a key element when making
their business plans and resolutions.
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It's difficult enough running the day-to-day aspects of a
business, let alone trying to drum up new business as you go. But
according to Shannon Cherry, APR, even if you have additional staff
helping to get the word out about your products and services,
location and prices, delivery and sales support, news releases can
make your company grow faster.
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Businesses rely on brochures as their front line in
communicating their products or services. Yet according to Shannon
Cherry, APR, many find them not as successful because they
underestimate the skills and resources necessary to publish
attractive and effective materials.
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