All articles by Robert A. Kelly

  1. PR: Let's Dump the Smoke and Mirrors by Robert A. Kelly

    O.K., press releases, broadcast plugs, special events and brochures help business, non-profit, government agency and association managers move a message from here to there. And that's an important and useful function, but that's all they are.

  2. Are You Making These PR Mistakes? by Robert A. Kelly

    As a business, non-profit, government agency or association manager, are you overly preoccupied with communications tactics like special events, broadcast plugs, press releases and brochures?

  3. Avoiding PR's Biggest Pitfall by Robert A. Kelly

    Falling victim to this #1 pitfall is the business, non-profit, government agency and association manager who fails to achieve the best that public relations has to offer. And that's because he or she is preoccupied with simple communications tactics like press releases, broadcast plugs, special events and brochures.

  4. Public Relations' Grand Illusion by Robert A. Kelly

    "Public Relations is really all about communications tactics and publicity." Sorry, no. Whether you are a business, non-profit, government agency or association manager, PR actually is all about a high- impact action plan which does something meaningful about the behaviors of those important audiences that most affect your organization; creates the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives; and does so by persuading those key outside folks to your way

  5. A Manager's 2006 New Year's Resolution by Robert A. Kelly

    Many business, non-profit, government agency and association managers, like the rest of us, want to kick our bad business habits and start the year 2006 anew.

  6. PR When Managers Take Control by Robert A. Kelly

    Things can change fast!

  7. Managers: You Know YOUR Job, but What About Public Relations? by Robert A. Kelly

    Sure, you're a business, non-profit, association or government agency manager specializing in activities like sales, human resources, distribution, finance, program management or any of many other operating functions.

  8. Managers: Should Your PR Budget Stress Tactics or Strategy? by Robert A. Kelly

    If public relations tactics like special events, brochures, broadcast plugs and press releases dominate your answer, you're missing the best PR has to offer.

  9. Maybe You SHOULD Worry About Your PR! by Robert A. Kelly

    Especially if your public relations budget is all about tactics like brochures, special events, talking to reporters and press releases.

  10. What Are We Teaching PR Students? by Robert A. Kelly

    How to do brochures, throw parties, talk to reporters and write press releases? Or, are we teaching them what PR's fundamental premise says we should be teaching them?

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