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All articles by Penny Sansevieri -
Now that we're at the end of the year, it's a great time to plan
your publicity for 2008.
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When it comes to marketing the choices are clear: market to your
reader. But the “where” to find your reader has changed as more and
more of our lives migrate online. A recent article on how offline
media is succumbing to the ’Net talked about a flurry of newspapers
diving into online content, online ad placement, and online forums
to push more of their feature pieces, reviews and editorials into a
virtual medium.
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What happens if you build a website and no one shows up? You spend
hundreds, maybe thousands of dollars on a site that gets a few
visitors at best and certainly isn’t selling your books. For the
most part, authors assume that Internet promotion stops once their
site is up. But the harsh truth is that with all the sites popping
up every day, yours will likely get lost in the shuffle unless you
promote it.
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It’s no secret that the ’Net keeps changing all the time; what is a
secret to many is how to make the most of the ’Net and sell some
books. When it comes down to it, that’s the #1 focus of publishers
and authors alike. The ’Net has become the place to go for book
sales, but it’s more than just having your book listed on http://Amazon.com or your
own website, it’s about getting people to know about it. With
millions of websites coming online every month, that task is
getting tougher and tougher each day.
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Keywords are all the buzz these days, but the migration of keywords
from what they were a year or two years ago to where they are now
is a different thing altogether. Authors, entrepreneurs and
business owners know they need keywords in their web site, in their
press releases and in their articles but they don’t often know how
to find these keywords or what the best keywords are to use.
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