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I personally believe we do a dis-service to the industry and ourselves if we openly state...or even allude...that NWM is easy. It's not. Nor is any business....WAH or brick & mortar. Anyone who does say different is not being wholly truthful. I find that to be a shame.
NWM requires 3 main ingredients....time, effort, and yes - money. Time is just a matter of redirecting your habits. Not easy but
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Here's another "creative" method of offline marketing that will
take some effort on your part .... but no cash outlay.
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Is the United States Postal Service (USPS) a marketing
innovator? As it turns out, the kind folks in the blue shorts are
in fact making it easy for even the smallest business to duke it
out with their biggest competitors by using the USPS new mailing
online (MOL) direct mail service - check it out at http://www.usps.com/mailingonline
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I personally believe we do a dis-service to the industry and
ourselves if we openly state...or even allude...that NWM is easy.
It's not. Nor is any business....WAH or brick & mortar. Anyone
who does say different is not being wholly truthful. I find that to
be a shame.
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I'd pay close attention to this for awhile. There are
implications for leads programs especially.