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Disaster #2. Not Using Your Mirrors
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Myth #1: Search engines are the answer. There seems to be a way of
thinking on the Internet that says search engines are the be-all of
website marketing. In my opinion, search engines are just one
single way of getting traffic. And although they can send you high
volumes of targeted traffic, the main problem is that you cannot
rely on this source of traffic.
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Many people believe that link popularity and exchanging links to
increase your traffic and your website ranking is no longer a
worthwhile exercise. But this couldn't be further from the
truth.
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A large part of Google's multi-billion dollar annual turnover
comes from its nifty AdSense advertising program. The software
enables website owners to drop in a piece of code to their pages
that then serves advertisements provided by Google.
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There's a new craze sweeping the world. It's called 'blogging'
and a new blog is being created every few seconds. But what is it
all about and should you join in?
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Yes, believe it or not, after 10 years' of mastering Internet
marketing I can now safely say that being successful at it comes
down to just one thing..
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Hardly a day goes by that I don't get an email from someone
saying:
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The latest news to hit the Internet's 'water fountain' is that
Lycos and Ask Jeeves are to begin their own SEO services..
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I’ve collected some really cool free products for you that will
help with your website marketing efforts. What do I want in return?
Nothing!
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Here are 5 questions to flex your mental muscle to. The answers
and explanations are at the end - no cheating now!
