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All articles by Mark Hunter -
Networking events have been part of the business and social scene
for as long as anyone can remember. For many people, they make a
trip to the dentist seem fun. For others, networking events are
enjoyable, but because of who they have to spend time with, they
wish they had scheduled a visit to the dentist.
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The vast majority of salespeople do not enjoy cold-calling. Yet, at
the same time, it is an activity that most need to do on a regular
basis. The biggest reason sales professionals are not more
successful in this necessary endeavor is the defense that they have
other things to do. However, nothing will overcome this excuse
faster than being held accountable for making a set number of cold
calls each day, each week, or each month.
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Many sales are lost because of "sales." To be successful in this
profession requires listening to the customer. Unfortunately as
salespeople, we often hear so many different things that we feel
the need to provide solutions for all of their problems. When this
happens, sales professionals can overwhelm the customer, causing
them to become confused, and, ultimately, losing any sale.
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