All articles by Leslie Buterin

  1. Cold Calling Intel by Leslie Buterin

    The statistic quoted loudly by those who do not know how to cold call is this, "An industry rule of thumb holds that only about 2% of cold calls produce solid prospects." That has been the industry stat since the early 1950's and means any idiot can pick up the phone, call prospects, and expect to find that 2% of the people on the cold calling list to turn into solid prospects.

  2. Cold Calling: How You Can Get Past The Gatekeeper, Into The Executive Suites by Leslie Buterin

    Put pencil to paper and list every single sales-stopping-objection that spews from the mouths of gatekeepers. Know what you'll find? Literally, dozens of objections that subtly challenge the appropriateness of you scheduling an appointment in the executive's office.