All articles by Karyn Greenstreet

  1. How To Raise Your Fees by Karyn Greenstreet

    There is a delicate balance between the fee you need to charge for your products and services, and the fee that people are willing to pay for them. But with gasoline, heating, shipping, health care, and other costs rising, there comes a time when you must raise your rates in order to remain profitable.
  2. Ground Truth, and the Importance of Market Research by Karyn Greenstreet

    I know. I know you're excited about your new business. I know you have a great idea and when you tell others about it, they think you have a great idea, too. A great idea is the birth of a new small business.
  3. Self-Sabotaged By Research by Karyn Greenstreet

    A woman in my MasterMind group posed a question today: why did she spend all her time doing research and never actually go on with "doing" the thing she was researching? She loved looking up information, finding resources, interviewing people, gathering facts. But taking these facts and applying them to her business seemed to always be put on the back burner.
  4. How To Choose A Website Designer by Karyn Greenstreet

    When you're self-employed, choosing a website designer is a crucial decision, as a good website can bring you more business and a bad one can drive away prospective customers. Below are some important things to consider when selecting a website designer for your new site or site redesign.
  5. Small Business Owner's Note: MSN Releases It's Own Search Engine by Karyn Greenstreet

    Several months ago, MSN began to beta-test its own search engine. Previously, MSN had been using search results from Yahoo.
  6. What Should Your Service Fees Be? by Karyn Greenstreet

    You must decide for yourself whether you will charge for your services or not. Should you decide to charge, the next question is "what should my fee be?"
  7. 10 Things To Do When Business Slows Down Over The Holidays by Karyn Greenstreet

    I'm sure you've seen it happen every year: your business slows down during predictable times, like the summer vacation months or year-end holidays. For the self-employed who rely upon steady cash flow, this can be a disconcerting time. Should you just take a vacation until things naturally pick up again? Or should you try to find the needle-in-the-haystack business that might be out there during slow times?
  8. How To Make The Most Out of a Business Networking Event by Karyn Greenstreet

    You're not alone. Most people are uncomfortable walking into a roomful of strangers. But networking at business events can help you grow your business, as well as allow you to do hands-on marketing research. Learning to mingle and to follow-up with business networking contacts is crucial to your self-employment success. The following techniques will assist you in connecting effectively with others.
  9. Why Small Businesses Fail (or Fail to Thrive) by Karyn Greenstreet

    Tammy, a skilled and gifted horticulturist, called me to discuss what she needed to know to start her own florist and landscaping business. She had been in the horticulture industry for 10 years and was incredibly skilled at working with flowers and plants – one of the best. She also had great design skills, as well as good customer service skills. But she had little business management experience and less self-employment experience.
  10. How To Stop Spam (Especially If You're Already a Victim) by Karyn Greenstreet

    Spam. Those annoying, time-consuming emails that clog your Inbox and ruin your day. You wonder: How did it ever get so bad? While it's not possible to completely eliminate spam, there are quite a few things you CAN do about the problem to reduce your burden.