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All articles by Joe Heller -
Your greatest asset is your own customer list. These people have
already purchased something from you in the past. If you've
delivered as satisfactory product, they are very likely to buy from
you again.
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Your goal is to increase the number of times a customer does
business with you. The purpose of marketing as a whole is to
attract customers. Once you have them as customers, it's your duty
to keep them coming back for more.
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To remove any obstacle that stands in the way of a sale. Most of us
has at one time or another been ripped off by some unscrupulous
individual or a business of dubious character. Because of this
negative experience, we've become fearful of it happening again and
so we're very careful about with whom we do business.
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