All articles by Jeff Walters

  1. Data Recovery: Beginners Tips by Jeff Walters

    Right now you probably in a lot of mental pain, and all you're concerned about is recovering your data as quickly as possible - so we'll refrain from comments on the wisdom of regular back ups. The time for preventative measures has gone - the issue at hand is data recovery.

  2. Loyalty Cards Systems – Beware, Some Should Be Avoided by Jeff Walters

    Recently, I discussed a loyalty card system with a vendor who was selling quite a number of his systems to restaurants. I was shocked to discover the lack of detailed information that this vendor catered for, and the opportunities the system he provided squandered.

  3. Forum Perils for Customer Relationship Management by Jeff Walters

    In my previous article (Using Forums To Improve Customer Relationship Management) I covered the learning/information aspect of forums, as well as how you can use forums to positively impact your lead generation efforts and customer relationship management initiatives. Unfortunately, forums can also have a dark side - in that they can seriously impact your other forms of marketing if you choose to ignore or abuse them.

  4. Loyalty Cards – Tips To Consider Before Committing To One by Jeff Walters

    Loyalty marketing has been around for as long as retailing – attractive stores, good service, and a quality product line all contribute to building up a loyal customer base.

  5. Use Forums To Improve Customer Relationship Management by Jeff Walters

    Forums are great for learning, sharing of ideas, and generally masterminding with peers, but give some thought to the impact they can have on your lead generation efforts, as well as on your customer relationship management activities.