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All articles by Erin Ferree -
Thoughtfully defining your business-and your differentiation-will
help you to understand who you are, what you do, and what makes you
different. Not many small businesses take the time to answer those
core questions about their business, but those answers are
essential to creating a strong brand identity, focused messaging,
and effective marketing materials. Having these will make a
stronger impression on your target audience-once you stand out,
they'll be more likely to remember you when they have
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As a small business owner, you're passionate about your business.
You think about your business all the time. You constantly get
ideas on how to improve it, changes to make, and more and more
details about your business. You wake up in the middle of the
night, inspired. You have huge brainstorms during conversations
with your clients.
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The right logo, with the right characteristics, will boost your
visibility, credibility and memorablity  which means more business
for you!
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I often get asked to develop a small business's logo as a
symbol-only logo. But for many small businesses, this isn't the
right choice for a couple of reasons.
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I wanted to share some general tips relating to graphic design for
small businesses:
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Do you ever feel like you're constantly running around, trying
to get your marketing materials put together and out the door? Are
you frazzled by the marketing process, and driving your writer,
designer, or printer absolutely nuts? Is your "plan" to just pick
one new idea every now and then to implement? Or are you constantly
hopping on the latest marketing idea, and throwing away your time
and money with your efforts?
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No Logo?
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Three Brand Identity Myths That Will Bring Your Business
Down
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Why small businesses need both a logo and an identity system
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The right logo, with the right characteristics, will boost your
visibility, credibility and memorablity – which means more business
for you!
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