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All articles by Diane Hess -
Publicity is valuable to the livelihood of a business. Yet, some
business owners hesitate to market their company through a press
release. Instead, they rely on 'word-of-mouth'. But if your market
is in the virtual marketplace, word-of-mouth doesn't work as
effectively. Perhaps, most online business owners don't know where
to begin in publicizing their product or service and this is why
they dither in utilizing press releases.
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In the last decade, there has been an increase in the virtual
job market. This is due to the major decline in corporate jobs.
Whether you have a college degree or high school diploma, the
higher paying positions just aren’t there for the taking. That is
why so many people have turned to the Internet for employment.
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