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All articles by Dan Kaplan -
Many companies are surprised when they find excess inventory of
fast moving items during a physical inventory. After getting over
the initial surprise, they shrug their shoulders and say: "these
are fast moving items and they should sell." What they fail to
realize is that even though fast moving items will sell, they carry
unnecessary storage costs that affect their bottom line profit.
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Many companies agree that a website is a very strong sales vehicle
resulting in increased sales. However, after investing a
substantial amount of money in building an elaborate Website, the
disappointment settles in when they begin to realize that their
website does not produce the results they hoped for, and that it
does not match their needs and expectations. What people fail to
realize is the fact that having a beautiful Website does not
guarantee an increase in sales, and will not improve efficiency or
customer relationship management effectiveness. Yes, I will agree
you must have an attractive, professional looking website,
otherwise you will immediately lose credibility with your
prospects. However, your website also needs to be:
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