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All articles by Catherine Franz -
Customer service today is getting worse. Win customers over and
you build your business for life. Proven by the leader in the
industry -- Nordstrom's. Nordstrom's customer service keeps
improving and they continue to drive others out of business because
of it. Here are six ways you can thrill customers and snatch a
larger market share from your competitors.
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Consultants, coaches, accountants, engineers, and other
solopreneurs starting a service business, make common mistakes that
cost them to be ineffective with their resources. In turn, these
mistakes bring on a slow, frustrating success or even force them to
remove their shingle because they run out of resources, normally
money.
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Day after day my in box, and I'm sure yours as well, fills with
opportunity propaganda on how to make money. Do this, and poof,
you're rich. Become an affiliate and sell my ebook, and poof,
you're making lots of money. I don't know about you, but I can't
tell what's a good opportunity and what's not any more. Because of
this, I created a list of nine criteria, a sort-of checklist, to
use when I
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In my work with hundreds of coaches, consultants, and small
business owners, I have found that there are specific actions that
have created their success. Here are seven success elements that
they use effectively to earn $100,000 plus a year. By focusing on
these important elements, you too can grow your business to reach
this goal.
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Pre-note: In this article, teleclass is an example used to
illustrate one type of eLearning market. The tips work the same for
other eLearning programs, including, but not limited to,
teleseminars and ecourses.
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Marketing strategies come after the objectives and vision and
mission statement and before the action plan and tasks. The
marketing strategy is how you are going to carry out the
objective.
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1. Use Hidden Links and involve visitors to increase subscribers
and maybe add a contest for additional fun. Place a
not-so-easy-to-find link in your copy and then ask readers/visitors
to find it. Give them a prize or freebie for finding it. Or you can
give them the ebook after they find the link and click on it. By
burying it inside the material, they will definitely need to read
it carefully in order to find it.
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In marketing, U.S.P. is the acronym for unique selling
proposition. The USP process answers the distinct question: "What
distinguishes your product or service from similar products or
services, even businesses as a whole?" After continually battling
my wits using other recommended USP models, I developed my own -- a
list of 50 questions -- that gave me the same results, but faster.
[For simplicity, allow the word product to mean service as
well.]
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Marketing expert and author, Geoffrey Moore, has a useful
fill-in-the-blank method for creating a theme and positioning
statement for your business. I prefer to use his same system for
creating clarity for myself in what I'm selling, creating an
elevator or introduction speech, and also material for my website,
brochures and business card.
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Customer service today is getting worse. Win customers over and
you build your business for life. Proven by the leader in the
industry -- Nordstrom's. Nordstrom's customer service keeps
improving and they continue to drive others out of business because
of it. Here are six ways you can thrill customers and snatch a
larger market share from your competitors.
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