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All articles by Caroline Melberg -
Because of the ability to specifically target your unique prospects
based on interest as well as geography, the ability to tightly
control your ad spend and to precisely measure results,
Pay-Per-Click (PPC) is probably the greatest breakthrough to come
along in advertising since the launch of television. And, because
of those same benefits, it’s much more affordable for the small to
mid-size business owner to leverage for their business (as compared
with television and many other advertising alternatives).
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A friend’s daughter asked me the other day what it was that I did
for a living.
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Maybe it was the commercials for the recent release of the video
game based on the movie based on one of my all-time favorite novels
that got me to thinking about how great marketers are just like Don
Corleone, the infamous Godfather.
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One of the oldest and most effective ways to market yourself online
is through local small business directory listings. Small business
Internet marketing requires starting with a listing of your small
business in the major general directories then listing them in
niche and industry-specific directories appropriate to your small
business. It is a time consuming process to list your small
business in the right directories, but a necessary one to ensure
good rankings for your website.
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If you have a small business blog, or are thinking of starting one,
you should be aware of the ways you can use your blog to drive
traffic to your Website. It's simpler than you think.
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