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All articles by Carol Dorman -
To work at home seems to be the "Dream of Our Time". For women,
in particular, it provides a way to combine motherhood with earning
an income, without sacrificing time with the family.
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Sponges are funny things. They come in all manner of shapes,
sizes and colours. They're very amenable, ready to serve whenever
needed and never complain. Indeed, a sponge can sit for days on
end, usually when we forget where it is, calmly watching its world
go by without even a twitch. Always ready, however, to respond at
an instant to any household emergency.
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Advertising is often described as a "hit or miss" endeavour. You
shoot off an ad into the big, bad world, hoping it will land
somewhere nice and reap a substantial return on investment (that’s
R.O.I. for those playing at home...)
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