All articles by Bill Platt

  1. Learning To Compete In A Very Competitive Industry: Travel by Bill Platt

    Over the years, many of us have heard about the opportunities available in wholesale travel. As a consumer, we can recognize that if these wholesale travel packages are legitimate, then we will have access to vacation packages that would make the average traveler drool over their possibilities in travel destinations. When we slide the shoe to the other foot and consider wholesale travel as a business opportunity, we question whether we have the knowledge or fortitude to
  2. Being a Parent... Opportunities to Turn A Bad Experience Into a Good Experience by Bill Platt

    The biggest challenge I have had to face in my own life is that of being a good parent. My kids make it hard for me to stay true to the rules of good parenting... They break everything I own... Repeatedly...
  3. Green With Envy In The Google Game by Bill Platt

    Beginning on April 14th, 2007, a firestorm blew through the Internet community with the search engine optimization (SEO) community burning the hottest. The embers were warm and waiting for a strong wind to blow and kick up the flames, but it took Matt Cutts, the Google engineer extraordinaire to fire the flames with an off-the-cuff comment about "paid links."
  4. How Important Is Wikipedia In The Grand Scheme Of Things? by Bill Platt

    Wikipedia is the center of the online encyclopedia universe. Millions of entries on every conceivable topic makes this website an authority source that many young students and adults turn to from all corners of the globe.
  5. Psst.. Pass It On.. I Found Out It's a Hoax.. by Bill Platt

    When you receive an email telling you about a virus, what do you do with it? Do you send it to everyone in your address book to help them protect themselves too?
  6. Search Engine Optimization And The Magic Fairy Dust by Bill Platt

    There is only one thing that all webmasters agree upon... They all want to be at the top of the search engine results for search terms that will drive traffic and consumers to their website.
  7. Creating Inbound Links Is About More Than Just PageRank by Bill Platt

    Is Google PageRank (PR) the be-all, end-all of the internet marketing equation?
  8. Four Reasons Why The Smaller Search Engines Matter by Bill Platt

    These days, all search engine optimization gurus seem to only talk about Google, as if Google was the only search engine on the Internet.
  9. Should You Hire a Famous Writer or Write Your Own Articles? by Bill Platt

    Proven and Exceptional Click-Through Results