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All articles by Ari Galper -
Sometimes the finest solutions are the simplest. Focusing on
relationships when making cold calls is one of them. It keeps us
genuine, and eliminates our dread of making cold calls. We're real
people talking about real things. We're interested in the
conversation, and it shows.
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Almost every day, visitors to my Unlock The Gameâ„¢ website click
on my live instant-messenger chat button, which invites them to
"Ask Ari a selling question."
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I was sitting at my desk last week when my phone rang. I picked
it up and said, "This is Ari with Unlock The Game." The woman on
the other end of the phone said, "Hi, my name is Julie Jackson, I'm
with XYZ company and we are a...and we offer...". As she continued
to speak, I stopped her in mid-sentence and said, "Hi, Julie."
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Sean works for a major telecom company.
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You're close, really close, to making a sale. Your potential
client is in the market for your product or service and you've had
a couple of good meetings.
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Could this be the worst moment in your selling cycle?
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Are you sending e-mails to prospects instead of calling
them?
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Ever since I created Unlock The Gameâ„¢, one of the first
questions people always ask me is, 'Does Unlock The Gameâ„¢ apply to
online selling?'
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In the old way of making cold calls, we offer a sales pitch to a
perfect stranger, cross our fingers, and hope for the best….isn’t
that right?
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4 examples of effective dialogue in cold calling
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