All articles by Alvin Day

  1. Persuasion as a Tool by Alvin Day

    Selling is often described in negative ways. This is because people often perceive selling's most crucial element, that of persuading, to be an act of manipulation. This does not have to be true. In fact, when the masters of the selling game employ methods of persuasion, rather than to manipulate, it should be to provide clarity about what the buyer should do and why he or she should do it. In this way, when a deal