All articles by Aaron M. Potts, Issa Cft

  1. Personal Training: 5 Easy Steps to Sanity on the Road by Aaron M. Potts, ISSA CFT

    If you have been a personal trainer for any length of time - or any fitness professional, for that matter - then you know what it's like to spend a lot of time on the road. For trainers who work with their clients in homes or a geographic mix of local fitness facilities, you especially have some serious time behind the wheel on a regular basis.
  2. The Core: Unleash Your Inner Caveman by Aaron M. Potts, ISSA CFT

    An alternative name for this article could have been, 'How to undo Generations worth of Damage Caused by sitting on our Backsides and Letting Machines Teach us Not to Stand up Straight'.
  3. Personal Training: 3 Powerful Ways to Position Yourself as an Expert by Aaron M. Potts, ISSA CFT

    Regardless of what profession you are in, it is critical that people believe that you know what you are talking about! You won't find very many successful lawyers whose clients never win in court, or popular doctors whose patients are continually misdiagnosed. This concept obviously applies to personal trainers as well, and making sure you are viewed as an expert in your field is as important as having the knowledge to begin with.
  4. Personal Training: 6 Secrets of Award Winning Customer Service by Aaron M. Potts, ISSA CFT

    Would you believe that your ability to provide quality customer service to your clients is at least as important as your ability to get them results from their training program? Did you even know that customer service was going to be part of your business model? After all, what does personal training have to with customer service?
  5. Personal Training: 3 Keys to Training Clients in Their Homes by Aaron M. Potts, ISSA CFT

    When considering your options as a personal trainer, one of the very first things to decide is WHERE you are going to train your clients. The most obvious answer for most trainers is to get a job at a local fitness facility and train clients there. This is certainly an option, and one that is recommended especially in the beginning of your career. The structure and experience that you will get by working at a successful gym or fitness center is invaluable for a new personal trainer. However, there are drawbacks to working with your clients at a gym, and some clients will be unwilling or unable to workout at a local facility. Don't lose those clients by not having other options!