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Home » Site Promotion Articles » Your New Best Internet Marketing Buddy Viral Marketing

Your New Best Internet Marketing Buddy - Viral Marketing

Marketing on the web has some unique attributes that general marketing cannot necessarily enjoy. Something called viral marketing, which can refer to anything from branding to backend sales to word of mouth advertising, is prevalent on the Internet. Viral marketing can be incredibly lucrative. The value of viral marketing is of such import that examples abound everywhere on the Internet.

One of the greatest ways to build confidence in a product or service is through word of mouth advertising. Most people believe that this is only possible in real, live, face-to-face conversations, but that is just not true. With the prevalence of text messaging, blogs, instant messages, and emails, word of mouth advertising can actually be achieved via the Internet. After all, the bulk of communication, particularly for younger people, has moved online. This is but one example of the value of viral marketing. Advertisers tapping into this vast network of potential customers can attest to its the success.

One of the ways in which you accomplish viral marketing is through entertainment on the web. Video vignettes, games, etc., that are being shared with millions of users often have advertising attached. Therefore, the value of viral marketing can be recognized by those who know that literally millions of people are being reached by this form of publicity. Consider also the exponential effects of passing along an email to everyone in an inbox. If one person sends a message to ten, and of those, five pass it along to another ten, and so forth, then, in a matter of days, an immeasurable number of people will have received advertisements from people they know! Therein lies the value of viral marketing.

Similarly, backend sales are a great way to realize the value of viral marketing. Backend sales refer to sales to existing customers. In essence, once you have established a good relationship with a satisfied customer, they are likely to be willing to purchase more from you, a trusted source. Likewise, branding is another great example of this type of marketing. Once a consumer recognizes a brand that can be trusted and relied upon, they are more likely to come back for more. They are also more likely in both of these instances to tell their friends how much they enjoy your products — which, of course, is word of mouth advertising or viral marketing.

So you see, the value of viral marketing can be realized through a number of avenues. Whether it is through word of mouth, backend sales, or branding, the value of viral marketing cannot be discounted, as it is a veritable cornucopia of opportunity for the online marketer.

And here is another random article you might be interested in...

Tread Softly When Dispensing Unsolicited Advice

I recently received an e-mail from an Internet marketing colleague. Actually, it was a series of e-mails. Everything started out pleasantly enough, he initially e-mailed me to tell me that he clicked on my ClickBank payment link and it wasn't working properly, which I appreciated and thanked him for.

But it didn't end there. He immediately bombarded me with a slew of e-mails offering me various tips and suggestions. None of the suggestions were anything I hadn't heard before. I just purposely chose not to implement them into my business, for my own personal reasons.

However, trying to be courteous to a fellow Internet marketing colleague, I told him that I would consider his suggestions.

He immediately sent me another e-mail, offering me yet another suggestion.

That's when I got pissed! Gathering my composure, I e-mailed him back and told him that I didn't necessarily agree with his business procedures, but I respected his right to run his business his way. I asked him to extend me the same courtesy.

I guess I must have hurt his feelings, because I never heard back from him, which was actually pretty revealing in itself. But you know what, I couldn't care less. I never asked him for any advice to begin with. Who does this guy think he is? What he offered me was unsolicited and unwelcomed.

Besides that, I found his approach both disrespectful and offensive. It would never occur to me to approach an Internet marketing collegue and tell him how to run his business. I just wouldn't disrespect a colleague like that. And the fact he didn't bother to apologize for offending me speaks volumes about his character--or lack of!

I've been in marketing for over 25 years. I know exactly what I'm doing and why I'm doing it. And I'll put my Internet marketing knowledge, talent and ability up against anyone on the Internet--ANYONE! What on God's green earth made this man think I needed his help anyway?

I've got my own successful system and my own way of doing things. My way works just fine for me. If someone can't understand and respect my right to run my business my way-- they're going to have a serious problem with me! I'm making a very comfortable living on the Internet. I must be doing something right.

Besides, what kind of individual goes around clicking on another businesses payment link, without any intention of buying anything?