Telling Apart the Fakes from the Real Search Engine Optimization Expert

So you found a company that claims to be a Search Engine Optimization Expert, but you are not sure if they really are the Search Engine Optimization Expert they say they are. So how can you weed out the fakes and the incompetents from one who is a real Search Engine Optimization Expert?

A Search Engine Optimization Expert is one who understands that SEO has two functions: The Search Engine Optimization Expert has to foresee what the customers or potential visitors to your website would like to see as content of your website; and the Search Engine Optimization Expert also has to work within the constraints set by the preferred search engines.

Your Search Engine Optimization Expert should be able to identify the special keywords that are most likely to be used by your end users, readers or visitors. Some SEO teams will provide you with hundreds of keywords to use in your website content, but that is not effective or efficient because many of those target words and phrases may not be used by many people. Effective marketing by your Search Engine Optimization Expert means narrowing down the search process for your target visitors to a select list of keywords and key phrases that are very popular among the Internet population.

Your Search Engine Optimization Expert should also know that basic keyword research still contributes a lot to effective SEO efforts. This means prioritizing quality hits from quality visitors over just hiking the number of hits you get from the world at large. This is because a real Search Engine Optimization Expert knows that you are after revenues so that your business can not only survive but thrive, rather than just being a popular site for people to glance through. Even if you are the most-visited site on the Internet, if that doesn't translate to revenues for you, then hiring a Search Engine Optimization Expert becomes a useless effort.

Something that is not commonly known except by an actual Search Engine Optimization Expert is that text is not the sole content being eyed by search engines when ranking websites anymore. Nowadays, your Search Engine Optimization Expert should understand that content like news articles, videos and images are also part of the content which are scrutinized by search engines and contribute to your rankings. So a so-called Search Engine Optimization Expert who insists on text-only content has clearly missed the bus so you need to look elsewhere for a better Search Engine Optimization Expert to consult and hire.

Does your Search Engine Optimization Expert know how to use online press releases? Online press releases can be used by your Search Engine Optimization Expert by submitting them to formats like RSS feeds and news sites – and yes, even search engines. Online press releases (in the hands of a competent Search Engine Optimization Expert) can prove to be an effective way for link building to be conducted. But your online press releases should not concentrate on promoting your company name. If your Search Engine Optimization Expert doesn't know that, tell him to focus instead on providing information and news articles that act as a supplemental service to the Internet community. The Search Engine Optimization Expert should create this type of content from the perspective of the reader, audience or end user. Online press releases are best sent out to target channels at least two times per month. Online press releases are also a good way to integrate target words and phrases into the content so that your Search Engine Optimization Expert is hitting two birds with one stone: keyword usage and promotion of the website.

Your Search Engine Optimization Expert must focus on certain areas in the SEO effort that will make it more effective. Very popular keywords must be placed in the title tag, with less priority on the company name. Your website URL should be as short as possible, yet very concise with use of information. Adding a keyword or two to the URL is also a good idea. User-friendly content that has been written by master writers is great and always a good addition to the website.

Prioritize quality links over mass link building. And have your Search Engine Optimization Expert place a site map on your website for the convenience of your visitors so they don't get lost.

If you find outsourcing work to a Search Engine Optimization Expert to be rather costly, consider hiring an in-house Search Engine Optimization Expert instead. This may drive down your expenses by a lot, and also gives you more control over what your Search Engine Optimization Expert is doing for you. You might opt for a multidisciplinary Search Engine Optimization Expert team that has IT and Marketing expertise for best results.


And here is another random article you might be interested in...

Expert's Tips on How to Ask Your Employer for a Raise

:::Business Success Coach offers advice on how to get paid what you're worth:::

We've all done it - played that movie over and over in our minds of our confident entry into the boss' office and asking for - no, demanding â€" that elusive pay raise. However deserved, however, reality often plays out far differently, with many relegating themselves to their boss' budgetary discretion.

Yes, asking for a raise can be tricky as there are so many factors that come into play: the business culture, company policies regarding regular job assessments and wage reviews, and the subjectivity of your boss. Asking for a raise can be more than anxiety provoking...it can be downright depressing. So, what are the throngs of underpaid, though deserving, employees throughout corporate America to do?

John McKee, a Certified Business and Executive Coach and Author of 21 Ways Women in Management Shoot Themselves in the Foot, who has received, denied and granted literally thousands of pay raise requests throughout his management career, offers these potentially profitable insights:

For those employed in companies with policies regarding wage reviews, the first thing is to find out how frequently those are supposed to occur. In most large companies, it will be an annual activity with the HR department providing supervisors with guidelines for how to appraise individuals, and what type of increases are appropriate based on how the employee is rated for performance, attitude and potential growth on the job in the future. If you are involved in this type of organization, you should take advantage of the formality and regularity of the wage/performance review annual event by preparing a self-assessment of your own job performance. This self appraisal should be honest - if you have areas that could be better, you should exactly what, and how, you intend to improve, including recommendations for any additional training that could enhance your performance. It is also important you note any and all accomplishments along with specific measurements and dates in case the boss may overlook or forget about those highlights.

Many companies - particularly small or new ones - will not have formalized policies regarding annual assessments and/or pay raises. This can be both good and bad. It's great if the company is led by someone who is enlightened and recognizes individual contributions, and rewards or compensates employees accordingly. However, those who are not lucky enough to have such intuitive bosses and feel they are not making the kind of money they should be should request a meeting with the boss to specifically discuss performance and commensurate compensation.

It is important not to get over zealous and storm in to the boss' office demanding a raise (as empowering as that fantasy is), as doing so will put the boss in a defensive mode that is not conducive to a positive discussion...outcome. Simply tell the boss you would like to discuss the subject, and ask when it would be convenience for him or her to do so. Then, prepare! Before the meeting you should have a complete record of what and how you've done since the last raise, wherever possible citing specific metric results related thereto, with dates, to show that your merit is not subjective, but rather based on performance fact.

While some may feel this next piece of advice is counter productive, I do recommend that you offer to give this self-assessment to your boss before the meeting so he or she can understand your point of view and prepare accordingly. By no means is this telling the enemy your strategy, rendering your defeat inevitable. Rather, I believe that in any negotiation - and this "is" a real negotiation for you - it is best to lay out your cards in an honest and forthright manner. If the boss wants to keep you happy and on staff, your information will help him or her understand your value in undeniable terms. If, on the other hand, the boss has no intention of rewarding you in a manner that you feel is fair and appropriate, he or she will always find a way to justify that decision. So, providing the boss with your input prior to meeting will only make it easier to find out the ultimate, final outcome â€" and you can make an educated decision regarding your future with that company, accordingly.

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About John Mckee

John McKee, a certified business and executive coach and Author of "21 Ways Women in Management Shoot Themselves in the Foot", is the expert and visionary behind BusinessSuccessCoach.net, an online destination for professionals who aspire to maximize their success in business. He can be reached through his Web sites at www.businesssuccesscoach.net and www.businesswomanweb.com.

mailto:john@businesssuccesscoach.com