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Home » Site Promotion Articles » Four Reasons Why The Smaller Search Engines Matter

Four Reasons Why The Smaller Search Engines Matter

These days, all search engine optimization gurus seem to only talk about Google, as if Google was the only search engine on the Internet.

Of course, we all know that there really are hundreds of search engines and directories available to us, and we know that some of the smaller search engines serve a very tight niche of users.

Honestly, I can understand why there is a lot of press on Google, because after all, granddaddy Google is the biggest of the big. We know that millions of people use Google daily for their search activities, and we know that our websites receive a lot of traffic from Google.

There are actually four reasons why you would want to extend your search engine marketing activities beyond Google. I will discuss each of those reasons here:

REASON #1: Targeted Traffic

Niche content search engines can be a very powerful force in your marketing arsenal.

For example, suppose you have a website dedicated to helping to sell real estate. Does it make better sense to list a house for sale in Google or in one of the many real estate search engines?

Let's face facts. When we look for tightly focused content such as real estate listings, we generally seek out a search engine that will serve our search the best. When searching for a new home, an individual may begin his or her search at Google to find the real estate search engines, but once the niche search engine has been found, there is no need or desire to return to granddaddy Google. The real estate search engine will allow the individual to search through cities and neighborhoods, prices, features and pictures, to find just the house they feel might strike their fancy.

Even in the game of Internet marketing, a niche content search engine or directory can be a very powerful addition to your marketing portfolio. It is only a matter of searching out and locating the niche content search engine or directory that serves your particular niche the best.

REASON #2: Costs Management

The Big Three have each developed their own pay-per-click search models. And, because they are the Big Three search engines, they can also afford to charge advertising rates that permit them to be among the most profitable enterprises on the Internet.

The perception of pay-per-click pricing at the Big Three is that the little guy can afford to advertise with them. But with every Internet marketer on the web trying to compete for the Big Three search traffic, their five cents per click easily increases to sixty cents per click, and in some industries, it can climb to five or fifty dollars per click.

The pay-per-click "auction mentality" really kicks into hyper-overdrive in some industries. And the Big Three eat it up, as do their stockholders. Each day, they dance their way to the bank with your money in tow.

The smaller niche search engines may not serve as much traffic, but they definitely allow you to reach more people for the same money. You can reach people who are more inclined to buy your goods and services, because they were searching on a niche website, and you can get their traffic for a lot less money than it would cost you to get the same prospect from any of the Big Three search engines.

REASON #3: Linking for Google Placement

For those of you who are still involved in the Google PageRank chase, the smaller search directories can be counted on as a really valuable asset in your linking portfolio.

Many of the smaller search directories carry some pretty decent PageRank with them.

For example:

* Blog-Search.com carries a PR6.
* Search66.com carries a PR6.
* GoArticles.com carries a PR6.
* SearchWarp.com carries a PR5.
* SitesOnDisplay.com carries a PR5.
* SearchRamp.com carries a PR5.
* MixCat.com carries a PR5.
* TorontoMalls.com carries a PR5.
* OutdoorHits.com carries a PR4.
* FindYourForum.com carries a PR4.

As you are already aware, the PageRank of a website that is pointing to your website plays a role in determining the value of your own website in the Google PageRank calculations, thereby increasing your chances of gaining ground in the Google SERP's (Search Engine Ranking Pages).

Targeted directories pass their PageRank value to the websites that list with them, which is great for your website. Additionally, getting placed into these directories is often cheaper and easier to accomplish, than with any other method of linking for the purposes of increasing PageRank.

REASON #4: Extra Traffic

Yahoo, MSN, WindSeek.com, ExactSeek.com, and many others are making changes, improving their results, and trying to position themselves to compete toe-to-toe with Google or to compete for searcher's not happy with Google's search product (yes, there are actually people out there who do not like to use Google). These non-Google engines are currently serving millions of additional searches a day or month.

The Big Three: Google, Yahoo and MSN only served 73% of the Internet's search traffic in July 2005 (http://searchenginewatch.com/reports/article.php/3099931), and 81% of the search traffic in November of 2005 (http://searchenginewatch.com/reports/article.php/2156451). These percentages are based on a rough estimation of just over 5 billion searches per month.

Even on the November 2005 numbers, search engines that are NOT in the Big Three are delivering 950 million searches per month. That is a lot of additional traffic!

If your search engine marketing activities are focused only on the Big Three, or even worse, only on granddaddy Google, you are throwing away anywhere from 20% to 53% of your potential customer base!

Locating The Smaller Search Engines and Directories...

Here are a few resources that can help to find hundreds of the smaller search engines and directories that may be available to you:

Independent Search Engine & Directory Network - http://www.isedn.org/

Yahoo Search Engine & Directory Listings - http://dir.yahoo.com/Computers_and_Internet/Internet/World_Wide_Web/Searching_the_Web/Search_Engines_and_Directories/

International Directory of Search Engines - http://www.searchenginecolossus.com/

Small Search Engines and Directories Really Do Matter...

I have just outlined four reasons why the smaller search engines and niche directories should matter to those of us who market our goods and services on the Internet. I have also given you a starting point for locating these excellent search websites.

Sure, it might take a little bit more time to get listed in these smaller resources, but if you calculate how much time you spend developing your positioning in the Big Three, then it really is not that much of a time investment after all.

The smaller directories can help us to improve our Google PageRank. They can help us to get more mileage from our advertising dollars, than what we can get from the Big Three. They allow us to tap into additional sources of targeted traffic with a real potential for increasing our sales and profits. And, the best reason to use the smaller search engines and directories is that they actually serve another 950 million searches a month.

And here is another random article you might be interested in...

Great Interview Skills

Going for a job interview can be a harrowing experience. The reasons are varied: A job applicant may not have the necessary relevant working experience or may be worried about the inability to answer difficult questions. Even the pressure of needing a job to pay for the living expenses can cause a job applicant to "freeze" or go numb with anxiety during the interview.

Being appropriately attired and well groomed is a definite must. Punctuality is also an important criterion. Here are some more pointers to help make your job interview a relaxing and effective experience.

Speak Clearly:

The interview is going to be a useless exercise if the interviewer cannot make out what you are talking about. Thus if you are nervous, take a deep breath and focus on the interview questions. Don't rush through your answers or make unqualified statements. Most interviewers take down answers just in case a group of job applicants are short-listed.

Bring Supporting Documents:

Remember to bring supporting documents that you did not include in your initial resume. This can be a letter of commendation, ECA achievement or even the journal of an overseas field trip. These documents can supplement your strengths and provide a positive impression to the interviewer that you can provide intrinsic benefits to the workplace.

Don't Rebut the Interviewer's Questions:

It is rude to rebut the interviewer's questions. Here is a case in point: The interviewer asks you about your achievements in school ECA and your curt reply is that the information can be found in your resume. The interviewer may have the intention of hiring you and wanted you to elaborate more on your other achievements to confirm that his decision is sound.

Give Consistent Answers:

When answering the interview questions, you must remember to be consistent. Do not make unsubstantiated statements because you will have a high chance of singing to a different tune in another related interview question. This may reflect that you are not serious about getting the job, which may not be your intention.

Think "Team-Player":

Do not get too caught up with your achievements and forget that you are working in a team. The "team player" concept is important. Thus your strengths must be relevant to helping your department excel in what it has set out to achieve.

Show That You have Researched About The Company:

You must do some groundwork before your interview. It is essential that you find out about your job specifications and about the industry competitors. This will put you in a good position when you are asked about how your strengths can benefit the organization and department.

Importance Of Skills Upgrading:

During the interview, you should also convey the message that skills upgrading is important to you. This gives the interviewer the positive impression that you will continually improve yourself, which will provide direct rewards to your organization. On the other hand, the interviewer is also reminded of your expectation for his organization.

Your Salary Expectations:

During the interview, you may be asked about your salary expectations. It is good practice not to reveal a figure but provide a range. You can justify by saying that you are willing to accept the lower end of your salary expectation if there are other fringe benefits or training programme.

Ask For Clarification If Necessary:

Do not feel ashamed to ask for clarification if you do not comprehend the interviewer's questions. You can politely ask him to re-phrase the question. This is much better than providing an inappropriate answer. It also shows that you have initiative.

Thank The Interviewer:

No matter how the interview turns out, remember to thank the interviewer for providing you with the interview opportunity. It does not take too much effort to be courteous. Who knows? Your paths may meet again.