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Home » Recreation And Sports Articles » Betfair Lay Betting Tips And Secrets Are You A Backer Or A Layer

Betfair Lay Betting Tips And Secrets - Are You A Backer Or A Layer?

If you place a 'back' bet with a bookmaker in the usual way and the bet wins, the bookmaker will pay out your winnings. If the bet loses then the bookmaker will keep your stake money. By taking bets from people in this traditional way enables the bookies to make millions of pounds profit each year. You become the 'backer'.

A 'layer' is the complete opposite of a 'backer', it's basically the same as playing the role of the bookmaker. Since the introduction of betting exchanges such as Betfair, you now have the unique opportunity to lay bets in the same way as a bookmaker. If the outcome of the event that you lay bet does indeed lose, then you get to keep the stake money just like the bookmaker. You become the 'layer'.

As people say "you don't see a poor bookie very often".

Therefore, you might want an answer to this question:-

If you can make money from lay betting in the same way as a bookie, by being a 'layer', why would anyone want to be a 'backer'?

Well, it depends on what you expect to achieve from lay betting, also what your general betting expectations are. Let me explain ...

The back bet - typical 'backers' attitude ...

Someone looking for a 'quick fix', knowing that each time they make a back bet the odds are stacked firmly against them, they are lured into 'backing' based purely on a hunch, or a betting tip, maybe from a mate at work. For handing over a relatively small amount of cash,combined with the exciting prospect of a possible good win looming, the temptation can be simply too much to resist.

If you enter a bookmaker's premises you will often observe many 'gamblers' with their lists of lucky numbers, betting tips, hot tips etc, going about the same routine always used to make their selections. A couple of minutes before each race, they hurriedly glance through the race card, make their selection then run to the counter to place their back bet, then invariably watch it lose. The strange thing is that they follow this same pattern race after race, day after day, week in week out ' and the bookies love them!

Now, I am not suggesting that every backer falls into the above categories. Sometimes, 'backers' will strive to put in the extra work needed, helping them with their final betting selections, by analysing stats, studying form, maybe taking advice, of following good quality betting tips etc.

If you fall into this category because you have developed your own unique method for selecting that really hot horse in a race, or statistics might be your thing, giving you a profitable edge to your favourite sport before you decide on that all important back bet. If so, I wish you luck because you have done extremely well, but you are very much in the minority.

The lay bet - typical 'layers' attitude ...

There is one very important thing that most 'backers' and 'layers' are likely to have in common - they both want to make as much money as possible in the shortest possible amount of time. This fact is undoubtedly true, but with some important differences. The 'layer' will not be expecting to make a killing from just one lay bet, therefore is likely to be more patient and better prepared, safe in the knowledge that the Betfair lay bet is readily available.

Patience will play a big part in all successful 'layers', their attitude to risk will be much better adjusted, knowing that their profit will come over a period of time by strictly following a good staking plan, they will only lay bet when their system indicates a strong lay betting opportunity.

Now we all know that it's much more difficult to pick a winner, than it is to pick a loser. Therefore, unlike the 'backer', the odds are stacked very much in the 'layers' favour as far as the probability of a successful lay bet is concerned.

Sometimes, this greatly increased chance of a successful lay bet can lure the inexperienced layer into the trap of thinking that lay betting is easy. Well it is easy to do, but you need to make confident lay bets based on sound judgement and analysis, always making sure that you are completely familiar with the type of event you are lay betting, no lay betting on whims, or hunches.

On the other hand, the experienced and clued up 'layer' will have complete confidence in their selection process, whilst adopting a highly disciplined and professional approach to their lay betting. They will never lay bet with money that is needed for other important things like household bills, only using money that is set aside purely for their lay betting activities. Sticking rigidly to a good solid staking plan they will never over commit themselves.

If your aim is to be highly successful at lay betting on Betfair, you should be looking to achieve a win rate of around 9 times out of 10. This is realistically achievable. Remember you are looking for losers, not winners.

I do hope this helps you to decide whether you are a 'backer' or a 'layer'. Thank you very much for reading this article.

It will come as no surprise to you that I am most definitely a 'layer'.

Which one are you?

-Lawrence Taylor-

And here is another random article you might be interested in...

A Corporate Facelift With Sound Bytes

If Baby Boomers can get botox and tummy tucks, then why don't companies receive facelifts to improve their image as well? The telephone is the lifeblood of any business. Use it respectfully. Don't leave your clients on-hold to listen to radio static or elevator music. With digital recording and delivery of sound files, professional production of on-hold advertising is both economical and necessary for a positive image. That's right â€" it's imperative that the first impression a client receives of your business (even though they may never visit) is how they're treated on the telephone. How many times have you called a business to hear "Thank you for calling ABC Dental Office please hold" before you can get a word in edge-wise." In many cases , what they have on-hold is your first impression of that company.

Music Selection Should be Appealing

At the very least, make certain on-hold music is a decent selection, and that you have permission to broadcast the music to on-hold callers. After all the music chosen is a direct reflection of your business. If you don't get your licensed music from an On-Hold Message provider, you may obtain permission to play certain music on-hold from ASCAP, BMI, or SESAC, the three large performing rights organizations.

Develop Content That Sells Products and Services

Customers who are on-hold are essentially a captive audience. If you want on-hold time to turn into sales, consider hiring a professional producer to mix radio style commercials with licensed music. The copy should be specifically written to cross-sell your products and services. AT&T studies show that people will stay on-hold longer if they hear messages about your company during the waiting period. Do not rely on the "please hold for personal assistance to your call, or thank you for your patience while on hold" type of messages. I believe these type of messages hurt you more than help you.

Answer Repetitive Questions On-Hold

As you're on-hold spots are developed, remember this marketing strategy is a customer service tool as well as an advertising tool. Take the heat from your receptionist during busy call periods and answer those repetitive questions in on-hold spots.

On-Hold Advertising is Economical

Advertising sales are based on the number of impressions. If a business had one call placed on hold every ten minutes during an eight hour day 5 days per week, there would be 11,000 opportunities each year to market their business and services.

How to Evaluate an On- Hold Company

Make certain you get both male and female voice talent, and that the professional voice is pleasing. The studio you use should employ scriptwriters and offer a selection of licensed music to choose from. You choose the music from their library, not the on-hold company. You don't want the same stale music everyone else uses. In most cases all that is needed is an inexpensive off-the-shelf CD player.

Facts About On-Hold Advertising

Eighty percent of businesses have nothing on-hold, so businesses that do set up programs are on the cutting edge. Twelve percent of businesses do have a radio or CD tuned in while their customers are on-hold. Only 8% of businesses have on-hold programs.

The number of companies who use on-hold as a time to advertise are growing. That's because business owners are realizing there's no better way to impress a client who has never been to your office than a well designed, informative on-hold program. Remember in today's competitive market, image is everything. On-Hold advertising is one of the best facelifts a company could have.

By R.J. Paradee, President First Impression Inc. and MediaRight Studios