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Home » Marketing Articles » What Everybody Should Know About How To Master Google Adwords

What Everybody Should Know About How To Master Google AdWords

Then most difficult aspect of marketing a new product or web site is to find enough people that are interested in it so that they are ready to buy. Mastering Google AdWords will enable you to drive traffic to your web site and start making sales immediately. You can create a Google AdWord campaign in a matter of minutes and be making sales within 24 hours.

Benefits of Mastering Google AdWords

1. Test Products - with Google AdWords you can quickly test a product to determine if there is a demand for it. If you generate a lot of clicks, this may mean you have a winning product.

2. Generate sales leads - use Google AdWords to generate leads by offering something for free to obtain their email address. Following this, create an autoresponder series to build a relationship with the person. Through this long term relationship you can continually introduce new products to them.

3. Sell your own products - this can produce large profits because you don't have to deal with any middle men which tend to reduce your total profits.

4. Sell other people's products through affiliate programs - you become the sales person for a large company. The company provides a quality product that is in high demand, with a professional web site and sales page. You simply direct visitors to this site and collect commissions for every sale you make.

Here are some tips to get you started:

1. Do extensive keyword research first - use Wordtracker to find the best keywords that fit the product you wish to sell. Make a list of at least 50-100 keywords or keyword phrases. Create different ads based on your most targeted keywords. Not all keywords will necessarily be profitable, however you can use them later when developing content for your web pages.

2. Create several ads within an ad group - an ad group consists of a group of ads you create for the keywords you have researched. Choose your most targeted keyword or keyword phrase then create at least 2 different ads so you can see which ad produces the highest click through rate.

The click through rate (CTR) is the ratio of the number of times a person clicks on your ad based on the number of times it is viewed. For example if 100 people see your ad and only one person clicks on your ad to be taken to your web site, then the CTR for that ad is 1/100, 1%.

3. Don't place too many keywords in one ad group - if your keyword phrase is "red wagons" then create an ad group of 2 ads containing this phrase. If your keyword phrase is "blue wagons" then create another ad group with 2 ads containing this phrase. All your keywords must be similar.

4. Write an attractive ad - you have a very limited space to write your ad so you need to make each word count if you want your visitors to click through to your web site or landing page. Start with a clear headline, followed by benefit, feature then web address.

5. Use strong verbs in your ad - strong verbs link directly to the five senses--touch, sight, smell, sound, and taste--and to familiar emotions. They are short and personal: "run," "fight," "love," "say."

Weak verbs seem abstract and impersonal. They tend to be long words: "employ," "postpone," "construct."

Here's a comparison of weak and strong verbs:

Weak verbs Inform Reduce Indicate Modify Endeavor Desire

Strong Verbs tell, say cut show change try want

Next time you visit the grocery store look at some of the headlines of popular magazines ie Cosmopolitan Magazine. They spend millions of dollars researching words which will attract readers. By using strong verbs in your ads your visitor will be more inclined to take action.

6. Write ads that have rhythm - ads that have a flow nice flow to them effect people in a better way than ones that don't ie "simple self defense"

7. Set a daily budget - Google will recommend a specific amount to spend for each click. Don't go with their recommendation as they probably have their own self interest in mind. Start with a smaller daily amount than what is suggested ie 5 cents per click and keep a eye on your CTR. Ads shown at the top of the page don't necessarily produce the highest CTR. Aim for positions 6-8. Google will rotate your ads periodically so each one of them gets equal exposure.

8. Check on your ad regularly - when you first run your ad, check on it 3-4 times per day until you have got at least 50 clicks.

9. Refine your ads - discard those ads that are not producing a high click through rate. Continue editing those ads that work or create new ones within your same ad group until you find a winner. You can do this by using different combinations of keywords or trying different headlines.

10. Track your ads - track which ads produce the most clicks. The adtracker I recommend you use is Adtrackz:

This software allows you to create a different URL for each ad and tracks how many clicks you receive each day from placing the ad. You can also use the Google tracker that's included with your AdWrords account, however it is not as powerful as Adtrackz and has much less features.

By mastering Google Adwords Ads, you can confidently expand your marketing campaign to include other PPC advertising companies ie Overture, FindWhat and also try offline advertising.

And here is another random article you might be interested in...

Will Sales Technology actually improve your company's Sales?

As we embrace the information age, there are more gadgets available to the average sales person, than there were weapons for old age warriors. So does this add a credible advantage to the guy or gal on the road? Early sales reps had their wares and their wits, with which to earn a living, however as technology advances, does all of the constant flow of information actually make today's well trained professionals any more adept than their medieval counterparts?

This article will give you a lot of food for thought, as to how you can make the most of technology to grow your sales. When these tools lead to shorter hours and higher commission, then mobile technology will have been used as intended.

Was CRM really about customers?

In the 90's Customer Relationship Management (CRM) was the saviour of the world. With this great tool, customers would be treated the same when they interacted with a company regardless of the channel they used. I could look at a the latest bells and whistles microwave on the web, see it was in stock and go down to my local bricks and mortar version of the same shop and pick one up. I mean it was in stock according to the web wasn't it?

Joe behind the counter would tell me knowingly, that actually that microwave, was not actually on the market yet, and the marketing guys had just got ahead of them selves. All of this as I spied the Joneses from next door walking out with one under the arm! What was more, I actually did not have any money in my account, because jean at the bank had cross sold me the latest critical illness cover, to ensure I could still get paid, even if the intended microwave I wanted to buy blew up in my face!

So why did the reps shun CRM at first?

That was how Joe Public, the humble customer fared with CRM, but did Jimmy Rep on the road feel about CRM. This amazing management tool, to provide nirvana for customers, had actually another great benefit. It meant that rather than spending hours preparing excel spreadsheets for his boss, the sales manger could put all of the onus on Jimmy Rep, who would have to spend hours after each sales call filling in hundreds of meaningless fields, that no-one ever cared about.

And what was more, the filofax in his head, was now no longer his ticket to job hopping pay rises, since the company now owned all of the information about his customers on this database. What was more; they knew where he was, when he tried to sneak off playing golf, and how few sales he really made.

So what did Jimmy Rep do, he did nothing! He forgot to fill in the data, his boss screamed at him, he moved jobs, and started the whole frustrating, non-selling process all over again, albeit on a higher base salary, with still little or no commission!

Quantifiable benefits of Mobile Sales Tools

OK, enough moaning about the terrible life of Jimmy rep, on the other hand, there are immense productivity gains to be had from well employed use of sales tools.

If your CRM system is implemented in a way that ensures its number one intended beneficiary, the customer, is actually the number one beneficiary, then you will truly reap the rewards on its expenditure. We all have heard the maxim that happy customers, will not only buy more from you, they will also refer you to other customers.

First your customers will be served they way they want to be served. The three key areas where they will benefit are as follows;

They will enjoy a consistent and excellent level of service, what ever channel they use to interact with your company.

When they get a visit from either a sales rep or a service engineer, that person will know all about them, and be able to serve them in the best possible manner.

They will only receive marketing communications, about offerings which are suitable to their requirements, needs or wants.

Meanwhile the sales reps will benefit from tools that enable them to be more productive, and thus earn more commission as follows;

By having the support of a CRM system and an appropriate sales methodology, they can ensure that success gets repeated and mistakes eliminated.

Having the ability to use all of the company tools, they do not waste time travelling to the office, and can have all the information at their finger tips, to go straight out to customers. This eliminates wasteful travel time, and gives them more customer face time.

When their company employs inside sales reps, all information, including appointments generated can be passed to the field sales rep in real-time, to keep their commission earning schedule full.

Being able to access the latest company information on the road, ensures that the mobile sales rep, can be fully up to date, enabling them to be their customers source of information, forging stronger bonds, which results in increased sales.

By having access to the company's ordering systems, while being with a customer, facilitates faster and more accurate ordering of what the customer wants, increasing what the customer can buy.

Conclusion

Driving to Cork in a tractor, is about as smart as using a mini to drag load of hay across a field. Selecting the correct tools, with appropriate training and motivation will yield tangible benefits, by delivering increased sales, higher commission and shorter working hours to a good sales rep.

The Job Advert "carrots" of Laptop, PDA, Mobile phone and car, are essential tools of the trade, when backed up by systems that measure and assist in sales rep productivity. When these tools lead to shorter hours and higher commission, then mobile technology will have been used as intended.

Are you still wondering how technology could give you the competitive edge? Then you need our free sales and marketing assessment. This will show you how you can achieve your goals, and avoid the ignominy of failure.