• Business and Finance
• Family
• Computers and Internet
• Auto and Trucks
• Education
• Health
• Hobbies
• Home Improvement
• Legal
• Marketing

• Home
• Arthur's Articles Home
• Browse Categories
• Browse Authors
• Submit an Article
• Search for Articles

Home » Marketing Articles » Simple No Risk Strategy To Squeeze More Money Out Of Your Customers

Simple No Risk Strategy To Squeeze More Money Out Of Your Customers!

If you had a no-risk way that is guaranteed to fatten your wallet, would you use it? Of course you would. I have a simple solution to do that, and I'm shocked that most internet marketers are not implementing this simple strategy. If you implement it, you'll be ahead of most of the average internet marketers. Anyway, this is what you do:

Simply put an additional offer order form right before your customer completes their purchase.

This additional offer can be two things, a cross-sell and an up-sell. You can use a cross-sell by combining a related product to the original order. Or you can use the up-sell by giving your customers an 'upgraded or premium version' of your product.

Here is an example of a cross-sell:

"Yes! I want to gain Maximum Muscle In Minimal Time with the Maximum Muscle Protein Powder for $30 right now! Also include my 12-bar box of Maximum Muscle Protein Bars, the perfect food bar for the serious bodybuilder at the rock-bottom price of $19.97!"

(In this case, protein bars are related to original product, the protein powder.)

Here is an example of an up-sell:

"YES! I want to super size the soda and fries for only 50 cents more!"

(In this case, the bigger portion of the meal is the upgraded version of the original product.)

The reason you want to do this is because your customer already has his credit card in hand and are receptive to buy your original product. The cross-sell and up-sell technique works because it plays into your customer's impulse buying habits.

Like I said before, there is absolutely no risk in having these offers. Your customers can either order your package deal or they don't. But let's say only 50% of your customers do order your additional offers; calculate how that can fatten you wallet. There is nothing to lose, and more money to gain! You will only win in this situation!

Just be creative when cross-selling your products. You can figure it out, just use your common sense! Here are a few examples to get you started:

Golf equipment – after they've purchased hundreds of dollars of equipment, would your prospects want to know how to improve their swing? Offer them an instructional DVD or a subscription to a golf magazine.

Insurance – after your prospect bought an auto insurance policy, offer them a vacation package at $100 off.

Information products – after your prospect bought your $597 product, offer them a limited time offer of purchasing the bonus CD set that usually sells for $397 at a one time only price of $97.

Just integrate these offers in your website ordering page with a checkbox. The beauty of offering these upsell/cross-sell goodies is that it takes a minute to implement, but doesn't cost you any extra money to advertise and promote.

To sum up, the cross-sell/up-sell works well because people are in the 'buying' mode, and it takes less effort push them deeper in your extra 'money-saving' offers. If you want some extra money with very little effort, start using this strategy today!

And here is another random article you might be interested in...

How to Beat the Banks at the Credit Card Game

This financial tip is an answer to a letter I recently received from Debbie. She asks: "We've been battling credit cards for most of our married life. We're finally getting on top of the situation. We've paid off almost all of our cards with one left to go. It feels good! It makes me extremely angry to get two and three new offers of credit cards almost every day. I take great joy in tearing all of them up and throwing them away. The minimum payments have gone up. Interest rates are astronomical! Is there anyone who goes to bat for the consumer on credit cards or are the big banks just leading us to the slaughter? It appears that the banks can do about anything they want. Thanks!"

First of all, congratulations on your efforts to get out of debt. As I've mentioned in the past, this has to be a major priority for all Christians. We are to be slaves to Christ, not to lenders.

Unfortunately, the banks have a lot of power to influence Congress, so they are able to do just about anything they want. Which means anyone who has credit card debt knows what Scripture is talking about when it says, "the borrower is servant to the lender."

You're doing the very best thing you can do to control the banks â€" pay off the cards. And then stay out of debt. If you can't control your spending with credit cards, cut them up and stay away. Credit cards are a great tool if you know how to control them. Unfortunately, most people don't. Researchers say that the average person spends about 30% more when they use a credit card compared to using cash only. That's why radio talk-show host Dave Ramsey tells all his listeners to cut up their cards.

I think that's the best course of action for most people. Remember, the banks make money with credit cards three ways: interest charges, late payment and other user fees, and through merchant fees (fees charged to the companies that accept credit cards). The latter will often result in higher prices you pay for the things you buy. The first two, you have more control over.

If you decide to use credit cards, you must pay them off every month and use them only for items you would buy with cash. That means you have to stay within your budget. If you can do that, then credit cards are a good tool to use. But if you can't, then cut them up.

As for the credit card offers you receive in the mail, there's an easy way to stop those. Check out my article that tells you how to do it in just 5 minutes (visit http://www.wisdomsedge.com/newsletters/vol1/V1N24.htm#finance for details).