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Home » Marketing Articles » Putting Your Business In The Limelight How To Submit Press Releases That Get Published

Putting Your Business In The Limelight: How To Submit Press Releases That Get Published

Any business can benefit from regular promotion—the more exposure, the better. One of the best ways to get your name out there, and one that small business owners too often overlook, is writing press releases. Whether you're selling an extremely rare item on eBay, or your website is offering a unique service, communicating that to the right audience is an excellent way to bring in new business.

Writing Press Releases Right

There are certain things you can do to increase your chances of getting published, according to Rieva Lesonsky, editorial director of Entrepreneur Magazine:

•Familiarize yourself with a publication, whether it's online or printed, BEFORE submitting anything to them. Know what they do, their format, and their target audience. Tailor your tone and writing style to match theirs'.

•Be concise. Cautions Lesonsky, "No matter how much you love your product, no one wants to read three pages about it."

•Lead with what's interesting. Tell them up front why they should care. Think about what would be appealing to readers, and use that to grab their attention.

•Know their schedule. Some magazines are weekly, others bi-weekly or monthly. If you're pushing a special eBay listing, you aren't going to talk to a quarterly magazine—you can't wait that long. You need to get your release to a newswire that will send it out overnight to radio stations, newspapers, and interested magazine editors.

•Target your releases to specific market. In other words, send your releases to magazines directed at people who are end users of your products. If you sell unique Christmas items, find out the deadline for magazines like Women's Day and Family Circle, and try to get into a holiday issue. Even if they don't publish your release, they may contact you for a story that's related to yours, so the word gets spread a different way.

•"Don't be discouraged if you don't hear back immediately," advises Lesonsky. Magazines have planning cycles that can go out five months or more. If you send in a piece today, they may decide it would be great for their May issue, which means they wouldn't actually contact you until January, when they start planning for May.

Having the Right Backing

Besides free advertising aimed directly at your target market, press releases give you the added advantage of credibility by association. The magazine is essentially talking about you, so it's an implied endorsement. Readers trust the publication, and because you're connected to them, they're more likely to have confidence in you as well. Take advantage of this opportunity to grow your business and reach potential customers.

And here is another random article you might be interested in...

Don't Check Your Brain at the Border

I always believed in the maxim, "diversify your investments". So during our working careers my wife and I used to buy real estate, especially south of the border.

When it came time to retire, we chose to live at least half the year on the shores of Lake Chapala, Mexico. Lake Chapala is at almost the same elevation as Denver, Colorado, but rarely gets as cold. There is a brief mild winter, but most houses are neither heated or air conditioned.

Because of the ideal weather and prices which are still less costly than in the United States, this has become a popular retirement community with people from around the world, but especially the USA and Canada. Ex-patriots in Mexico number in the hundreds of thousands.

As the baby boomer generation ages, this and other places like Roatan Island in Honduras, Costa Rica, the coasts of Mexico and, of course, most of the Caribbean will become more popular â€" and more expensive - with retirees.

These are ideal retirement locations and I don't mean to discourage anyone from considering them. But don't check your brain at the border.

Except for Puerto Rico, these are all foreign countries. Not everyone speaks English and things are done differently.

If you are considering a second home and make inquiries, you will swiftly become acquainted with the large realtor populations of these places. Surprisingly they will mostly be very friendly Americans or Canadians, willing to wine and dine you, introduce you to the local ex-pat community and explain the ins and outs of foreign living.

About a year or so ago, International Living ran an article titled: "Not All Sharks Swim Under the Water". It was about ex-pat realtors and the tales they tell. And this is where the location of your brain becomes critical.

Take everything you're told with a grain of salt. Hang out in any local pub, and you'll likely meet disgruntled ex-pats who are disgusted with wherever you are. Also take what they tell you with a grain of salt, but carefully consider both sides of the picture.

When you are on a trip, you are on vacation. Things are all fun and games. You meet new people, party and drink too much. You sightsee and have a great time.

But living in these areas can be a lot different. The phones and electricity may not work all the time. Internet service can be spotty. You might have to pump and purify your drinking water.

There can be disputes with the native population, which you'll generally lose.

There will be many sharks â€" generally ex-pats â€" that will be more than willing to take advantage of your naiveté.

So some advice:

1. Don't believe everything you are told. Check everything out with as many different sources as you can. And if it sounds too good to be true, it probably isn't.

2. Remember you are a guest in a foreign land. Don't act like a spoiled brat. The cultural gap can be huge. And even if a local resident speaks English, there are often misunderstandings due to that cultural gap.

3. Don't invest your money with some friendly bloke you meet in a local pub, no matter what return he guarantees. As a matter of fact, keep your money in the states or Canada, safely tucked away in a reputable bank or brokerage firm. If you want to keep some local currency on hand, open an account at a real bank. Keep the same accountant that you had in the states or Canada.

4. The laws are different. In many countries a Notary will handle both sides of a real estate transaction. But you still have the right to hire your own lawyer, interpreter and building inspector and surveyor. You would be shocked to learn how many people don't â€" I know I didn't. And in many countries, lawyer-client confidentiality and conflict of interest are unheard of.

5. While most of the native population will be respectful of you if you return the favor, you will be a target of local thieves. Crime will probably be lower than wherever it is you're coming from, but it exists â€" especially house break-ins and auto theft. You might also find yourself resented by the more well-to-do local population. It might be hard to make friends with them.

6. Try to learn the local language and customs. Don't try to impose your values and watch where you try to butt in.

7. In many places, the only thing you will have in common with other ex-pats is the language. So be sure you choose a locale with a sufficient ex-pat community so you can create friendships. For the most part there will be many warm, welcoming people willing to include you in their social circle.

8. Be prepared to deal with poverty, people living in appalling conditions, child labor and more. There will be many groups to help, but there never seems to be enough to put even a small dent in the problem. Some of the problems are due to the local culture and there is nothing you can do about them.

There is no such place as paradise, at least not in Mexico, South America or the Caribbean. You can live a very nice life style, but nothing is perfect.

For more articles about planning for retirement and financial planning, visit http://www.credit-yourself.com/financial-planning.html