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Home » Marketing Articles » Perfecting The Art Of Silence In Negotiating

Perfecting the Art of Silence in Negotiating

As Sarah wound her way past the tables and toward the stage to get her "Top Salesperson Award" at the company's annual dinner, her colleagues were mumbling about how someone with the firm only a year could have sold more than anyone else. Sarah was pleasant enough, but hardly the gregarious salesman type. When asked how, Sarah wasn't talking. What her colleagues didn't know is that was the real key to her success. Sarah was making sales by practicing the art of silence, not the art of talking.

Silence is the secret tool of power negotiators. Knowing when to listen, not talk. Using facial expressions, not your voice, to make a point. Here are five tips on how perfecting the art of silence can make you a better negotiator:

1. Listen more. Listening is not passive. One can control the negotiation process by simply listening well. When we listen well, we gain the trust and confidence of others. When people are encouraged to talk, they tell us their needs, their wants, their dreams, and their plan of action; in short, they give us information. When we truly listen to people, we make them feel important, particularly if we are making good eye contact while listening. The problem is that most of us don't truly listen when others talk. We just can't remain silent long enough to really hear them. Chances are we are just marking time until we can jump in and start talking. We should be aware that every time we do talk, we open ourselves to being vulnerable.

2. The 10-second strategy. Silence makes most of us uncomfortable. In today's world, there is noise all around us, from the cell phones ringing, to the iPod in our ear, to chats around the water cooler. We are conditioned to noise, not being silent. Try this test: the next time you are negotiating with the other party, and they say something like "well, that's my offer," don't utter a word for 10 seconds. It's practically guaranteed they will jump in with another offer or more information, anything to break the silence. When you get comfortable with 10 seconds, bump it up to 20 seconds. The silence will hang like lead and drive 'em crazy!

3. Ask questions. A good way to learn silence is to ask questions, another secret weapon of successful negotiators. The person asking the questions controls the conversation. While you can get information from the person answering the question, generally if you have done your homework, you should already know the answer before you ask. Lawyers are taught to never ask a question without already knowing the answer; good advice. What you are really doing here is getting the other person to talk, perhaps to verify your information, but really to feel more comfortable working with you, and therefore to trust you.

Let's turn that around. Realize that when someone asks you a question, there is no law that says you have to answer. Try remaining silent. The questioner will likely start talking again. A good negotiator who really does not want to answer a question might, after awhile, say something like "before I answer that, tell me why you ask." Throw it back. Remember, there is no law that states you have to answer questions asked of you.

4. Pause more between sentences. In a recent study, a team of scientists showed that in listening to a musical symphony, just a one-to-two second break between movements triggers a flurry of mental activity. So could a one-to-two second pause between sentences be just as powerful in helping others comprehend our information? Any comedian will tell you that it is the timing of pauses in their delivery that determines their success. Those of us who are fast talkers have to learn to be more deliberate and practice this art of pausing between sentences for more emphasis.

5. The flinch, the shrug, the smile. These actions are all guaranteed to carry a powerful message, as you remain totally silent! The flinch is the quick, jerky movement of the shoulders, with a pained look on your face, as if you have just been stricken. It sends an immediate message you did not like what you heard. Once you flinch, then what? Why, remain silent. Wait for the other party to speak, and they quickly will, chances are while scrabbling to sweeten the deal. The shrug of the shoulders sends the message that you just don't care; you're not interested. Again, remain silent. And the smile. A silent smile is powerfully enigmatic (ask Mona Lisa), and the other party is left to guess what you are thinking. And, yes, again, don't let the first person who speaks be you.

Power negotiators, whether sellers or buyers, know that what you don't say is sometimes more powerful than what you do say. Use these tips the next time you negotiate and enjoy the power that silence brings.

And here is another random article you might be interested in...

Bankruptcy Basics

According to the American Bankruptcy Institute "household debt is at a record high relative to disposable income." The Administrative Office of the U.S. Courts reported that the number of filings for the year ended March 31, 2003 "exceeded 1.6 million for the first time in any 12 month period," a 15.1 percent increase from the previous year.

There are two basic types of personal bankruptcy: Chapter 7 and Chapter 13. Chapter 7 Bankruptcy and Chapter 13 are legal proceedings that are available to a person to cope with a financial crisis. Personal bankruptcy must be filed in a federal bankruptcy court. You will have to pay about $160.00 in court fees. Attorney fees are additional.

Chapter 7 bankruptcy involves the liquidation of all your assets that are not exempt from the bankruptcy settlement. Exempt property may include automobiles, some household furnishings, and property needed for work-related use; for example if you were a mechanic the tools you use to perform your work would be exempt from the bankruptcy settlement. Exemption amounts vary from state to state.

Under this plan the court appoints a trustee to handle the liquidation of your non-exempt property. The trustee can sell or turn over your property to your creditors. The court discharges your debts and you are now debt-free. You are allowed by law to file a Chapter 7 bankruptcy once every six years.

A Chapter 13 bankruptcy allows you to keep property, like a mortgaged house (provided there are no liens on it) or a car, as long as you have a steady income. A Chapter 13 bankruptcy is a court-ordered and approved repayment plan to your creditors. This plan allows you to use your future income to pay back your debts over a 3-to-5 year period without surrendering any property. Once you complete payments under the plan, your debts are discharged by the court.

Both types of bankruptcy may get rid of unsecured debts and stop foreclosures, repossessions, garnishments, utility shut-offs, and debt collection activities. Both provide exemptions that allow people to keep certain assets, although exemption amounts vary. A bankruptcy will not erase most child support, alimony, fines, taxes and some types of student loans.

Most financial experts agree that a bankruptcy should always be the last resort used for managing your debts. Bankruptcy has long lasting results. A bankruptcy remains on your credit report for a period of 10 years, making it more difficult to obtain credit in the future. You should also know that although your bankruptcy disappears from your credit report after 10 years, you may still be asked by future employers or lenders if you have "ever" filed for bankruptcy

Disclaimer: The information contained in this article is for informational purposes only. The author is not herein engaged in rendering legal, insolvency, tax, or other professional advice and services.