Marketing Tips

I wanted to share some general tips relating to graphic design for small businesses:

Always include an address on your business card, even if you are operating a small business out of your home-it greatly increases your credibility and makes you look much more established! If you're concerned about privacy, a Post Office box is a great way to go. When signing up for a Post Office box, consider using a "Mailboxes" store instead of the Post Office-you'll get a street address instead of the typical "P.O. Box", and the store will accept shipped packages from UPS, FedEx and other carriers for you, so you won't need to give out your home address as a shipping address.

Never be caught anywhere without business cards again! Carry a supply of cards in your car so that if you can restock when purse or wallet stash runs out. The same applies for brochures, articles, promotional postcards, samples, informational flyers, and presentation folders with information about your company and capabilities-you never know when you'll have an opportunity to hand them out!

Look for ways to make producing your designed materials less expensive. Need a business card and brochure? Why not combine the two into a folding business card and save on the printing costs? Is your logo designed in so many colors that printing becomes too costly? Try having materials printed digitally by an online printing house like psprint.com or vistaprint.com-they're often much more cost-effective for materials printed on white paper stock. If you want to print on a specialty paper, consider converting your logo to a one- or two-color version just for your printed materials-unlimited colors on a website don't cost extra! We're always thinking up creative ways to save our clients money, and we're happy to offer many more suggestions like these based on your individual needs-just contact us with your questions.

Do you want the professionalism of having a printed letterhead, but don't expect to write 500 letters (the minimum quantity for most printers)? There are two options to avoid this: Design a letterhead that can act as a base for your printed invoices, flyers, report or proposal covers, articles, client intake documents and everything else! This way, all of your materials will be professionally branded-and you'll go through "all that letterhead" quicker than you think! Or, recreate your letterhead design as a Microsoft Word template, so that you can print sheets one at a time from your desktop printer. Just pick up a ream of specialty paper from the local office supply warehouse to avoid that "home printed" look.

If you frequently drive for your business, or if your parking spot happens to be on a busy street, make the most of it by having a set of car magnets designed and printed with your logo, phone number and website address on them-they make a big impact, spread the word all over town and, after the initial investment, it's free publicity!

We hope these tips help you promote your business.

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About Erin Ferree

Erin Ferree is a brand identity and marketing design strategist who creates big visibility for small businesses. Through her customized marketing and brand identity packages, Erin helps her clients discover their brand differentiators, then designs logos, business cards, and other marketing materials and websites to reflect that differentiation, as well as to increase credibility and memorability. http://www.elf-design.com


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Financial Freedom is Everyone's Dream

If you want to be financially free then you should know how to create unlimited income, control your income and become the master of your money. Beside, create multiple source of income, just like building multiple pipelines. But what obstacle came between you on your way to create wealth? Have you ever heard people say:

'I will never be rich...'
'Money is not important. It's not everything.... '
'I am not the kind of people that can be wealthy.... '
'Only the rich can become richer. The poor people like us will become poorer... '

Yes, that's correct, because you have put yourself in the circle of the poor.

May I ask: 'Before the rich became rich, were they rich or were they not?'

If You Want To Be Rich, Change Your Mindset TODAY!

Rich and poor is just a line apart. Everyone listen. Everyone see. Everyone lives in the same world. Opportunity lies in front. Why is there difference in wealth? Because in whatever the rich does they are one step ahead of others. Why does the poor become poorer? Because they do not have a strong desire to be rich and lack of action.

The Four Natural Rules of Success:

  1. A Right Mindset
  2. Moving one step ahead
  3. Desire to be Rich
  4. Consistent Action

With the right mindset, moving one step ahead of others, coupled with a strong desire to be rich and consistent action, you can build your wealth from nothing.

Robert Kiyosaki mentioned two ways to create wealth in his book "Rich Dad Poor Dad". There is building business and investing. Sure there is a risk in investment. It either brings you a great fortune, or costs you tremendous amount of money. The question is, when opportunity arrives, are you prepared? In the stock market, spending time and money in order to gain experience can be fatal. Before investing in the market, let's see what problems a typical investor would face:

Problem 1: Don't know which stock to buy - invest wrong stock

Problem 2: Don't know when to buy - buying at the wrong time

Problem 3: Don't know when to sell - missed the profit take

Problem 4: Unwilling to sell when losing money

Problem 5: Gambling, not investing

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About Dr Steven Lee

Dr. Steven Lee (Ph.D) is the creator of "Power System" and also the author of two books on how to invest in stock market. There is "Creating Wealth in Stock Market" and "The Magic Idea of Getting Rich". Free e-book "Money Fish"
Your New Way to Become a Millionaire
Website: http://www.DrStevenLee.com