Make The Most Out Of Your Catalog Real Estate With These Tips

More than your pictures and illustrations in your catalog, your catalog copy is one of the most significant elements in your marketing collateral.

Copywriting is basically an art form that lets you communicate your message to convince your target readers to do your bidding. And this is not an easy task. Mastering the art of persuasion involves creating descriptive copy that allows your audience to see, feel, taste, hear, and smell your products through your words.

As your target readers don't experience all these activities in your catalog in reality, you need to provide the sensory experience through your text. Your words should be able to fill that gap between your prospective clients and your product.

It's not a new concept actually – copywriting as a sensory activity. If you think about it, it's always part of having to convince your target readers to see your products the way you see them.

And mere words just don't work. You need effective descriptions to make your audience really understand your product. Effective descriptions are what draw your clients to the situation even if they are not there.

For your real estate catalogs, you don't just write how many units you have in your condominium, or how many rooms and bathrooms each unit has. Your descriptive copy should be able to use words that actually transport your client from his dreary place to a place where the breeze is blowing in his cheeks and the warm sun waking him up in the morning.

Can you feel the cool breeze kissing your cheeks? Can you smell the newly cut grass from your lawn? Does it paint a pretty picture for you?

How about "sun-dappled terraces", "authentic hand woven hammock that cradles you while you sleep", "sunning in your tree-shaded veranda"...these are examples of how you can infuse your catalogs with effective descriptions to make your real estate business more appealing.

I can't say it enough. Writing descriptive words that appeal to the senses is essential to having an effective custom catalog for your business.

Your clients can't see, feel, hear, smell or even taste what you have. The next best thing is to provide them a clear illustration that will attract their senses so that they'll want to purchase from you.

When you write your custom catalog copy, choose the most suitable feeling and focus on those senses. If you're into real estate then obviously you need to target on the sights and feelings.

The main thing here is to help your readers see, feel, hear, smell, and taste your product that is not there in front of them. Let them experience what you yourself have experienced with your product. When you have great copywriting for your catalogs, then that's the time that you will truly get the most out of your real estate catalogs.

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About Janice Jenkins

Janice Jenkins For comments and inquiries about the article visit: http://www.printplace.com/printing/booklets.aspx


And here is another random article you might be interested in...

'Must Haves' for ANY Business – The 2005 List

As a business consultant I get the opportunity meet hundreds of professionals in every imaginable business each year. And time and experience have taught me one thing â€" there are a few 'Must Haves' for any modern business. My clients hire me to ensure their business does well so the first thing I do is provide them with a list of 'must haves'. Here it is for 2005...

# 1 Computer and Information Security

Whether for small business, huge corporations or home-based start-ups, this is the place where the most damage can happen in the shortest amount of time. I can't stress this enough but still most people don't listen until it's too late. This year I've made it easier than ever. Consider this... Imagine a computer security solution that addresses the root of the problem, costs under $10 and can be implemented in about an hour. Computer Security in the Workplace is a book that does just that. It was written by two IT pros from Harvard but with none of the techno-babble you might expect. It only takes about an hour to read and is becoming THE guide of choice by a lot of savvy companies. You can get it at http://www.ComputerSecurityBook.com. It goes quickly so don't miss this one. I bought a copy for each of my clients as a holiday gift and the 'thank you' messages continue to roll in each time a disaster is averted, which is more than you might imagine.

# 2 Proof of PR

If your name shows up in the media â€" intentionally or otherwise â€" you NEED to know about it. Knowing about this can give you the competitive edge to use fast-breaking positive media coverage for publicity (much better than paid advertising) or help you track who is printing your press releases. More than this however, I began recommending 'media clipping' services to clients years ago as a way to make sure competitors are not taking liberties with company or trademarked names or, worse yet, running a slander campaign. There are a lot of services out there today. Many of my clients use http://www.CyberAlert.com or http://www.CustomScoop.com, which both offer free trials. If this is not right for you, try entering the term in question in quotes in http://Google.com and running an Internet search. The 'quotes around term' will isolate that phrase and return only exact matches, greatly reducing your investigative efforts.

# 3 A Clear Plan

Times have changed. The 'napkin plans' just don't cut it anymore and neither do the overly complex ones created by executives who belong in a 'Dilbert' comic strip. And by 'plan' I mean ANY plan, be it a Business Plan, Marketing Plan, Financial Plan or even a Project Plan. If this final tip does not apply to you, count yourself among the lucky. If you feel like you could benefit from a better plan, whether it is to obtain a bank loan, investors or just for your own sanity, there are plenty of reasonably priced software products out there that can do a great job for you. Stop by your local office supply superstore or start online with http://www.PaloAlto.com or http://www.PlanMagic.com.

Good luck. I hope this list helps.

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About Scott Jason

Scott Jason is the director of SEOPM, a business consultancy specializing in assisting Internet-based and 'click-n-mortar' businesses, primarily in the areas of online services. He can be reached at mailto:scott@seopm.com or http://www.seopm.com/