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Home » Marketing Articles » Make The Most Out Of Your Catalog Real Estate With These Tips

Make The Most Out Of Your Catalog Real Estate With These Tips

More than your pictures and illustrations in your catalog, your catalog copy is one of the most significant elements in your marketing collateral.

Copywriting is basically an art form that lets you communicate your message to convince your target readers to do your bidding. And this is not an easy task. Mastering the art of persuasion involves creating descriptive copy that allows your audience to see, feel, taste, hear, and smell your products through your words.

As your target readers don't experience all these activities in your catalog in reality, you need to provide the sensory experience through your text. Your words should be able to fill that gap between your prospective clients and your product.

It's not a new concept actually – copywriting as a sensory activity. If you think about it, it's always part of having to convince your target readers to see your products the way you see them.

And mere words just don't work. You need effective descriptions to make your audience really understand your product. Effective descriptions are what draw your clients to the situation even if they are not there.

For your real estate catalogs, you don't just write how many units you have in your condominium, or how many rooms and bathrooms each unit has. Your descriptive copy should be able to use words that actually transport your client from his dreary place to a place where the breeze is blowing in his cheeks and the warm sun waking him up in the morning.

Can you feel the cool breeze kissing your cheeks? Can you smell the newly cut grass from your lawn? Does it paint a pretty picture for you?

How about "sun-dappled terraces", "authentic hand woven hammock that cradles you while you sleep", "sunning in your tree-shaded veranda"...these are examples of how you can infuse your catalogs with effective descriptions to make your real estate business more appealing.

I can't say it enough. Writing descriptive words that appeal to the senses is essential to having an effective custom catalog for your business.

Your clients can't see, feel, hear, smell or even taste what you have. The next best thing is to provide them a clear illustration that will attract their senses so that they'll want to purchase from you.

When you write your custom catalog copy, choose the most suitable feeling and focus on those senses. If you're into real estate then obviously you need to target on the sights and feelings.

The main thing here is to help your readers see, feel, hear, smell, and taste your product that is not there in front of them. Let them experience what you yourself have experienced with your product. When you have great copywriting for your catalogs, then that's the time that you will truly get the most out of your real estate catalogs.

And here is another random article you might be interested in...

Ten Real Estate Investing Tip

Real estate investing tips tend to be a bit vague, like "invest in the right location," or "make sure the numbers work." Actually, tips like these are important principles to remember. However, since they have been well represented in other articles, I want to share a few more specific tips with you.

1. Listen to the market. The cabinet guy looked to me for a decision. I realized that I knew nothing at all about which cabinets people like, so I asked him which ones others were choosing, and he pointed to one that three quarters of his last forty customers had chosen. That's the one I want, I told him. Why argue with the market you are trying to sell to?

2. Do your own research. The real estate agent might show you only the comparable sales that make the property look more valuable. Do your own research. Some counties have made it easy now, with sales prices online. You can also search any number of sites with MLS listings, just to get an idea about the asking prices of other nearby properties.

3. Partner carefully. When you do a deal with partners, be the money or the management, but not both. Group decisions tend not to work well in real estate, and will cause you much stress. Once you decide on and agree to a plan, step back if you are investing the capital, and let your partner do his thing. Of course, step up and take control if you are managing the project.

4. Negotiate openly. Just ask a seller outright, "What do you want to get out of this?" It is rare that someone is offended by this simple question, and it saves you from wasting valuable time talking about things that don't interest him or her. Once you get a clear answer, you can decide if you can give them what they want, and still get what you need.

5. Invest safely. Investing isn't gambling. There is always risk, but the difference is that the odds are in your favor. If not, you are gambling. This why you shouldn't invest based on continued price increases. There is no guarantee that prices will continue up at any particular rate. Do deals that work even if prices go nowhere, and if values go up, you're that much better off.

6. Run the numbers. It is about the numbers, and if it is income property, it's about one number in particular: cash flow. Whatever the local formulas are, whether gross rent multipliers or capitalization rates or whatever, just be sure that after every last expense you'll have cash flow from the very first month.

Rules, formulas and real estate tips are really just guidelines. Even the rule above about cash flow can be broken if you know that rents can be raised soon, for example. You have to use common sense and learn from experience, and you can't replace good analysis with rules, formulas and real estate tips.