How To Find First Time Home Buyers...Your Never Ending Supply Of Mortgage Prospects

How To Find First Time Home Buyers...Your Never Ending Supply Of Mortgage Prospects

Regardless of the "doom and gloom" mortgage stuff that is being publicized these days, the first time home buyer market just doesn't waiver very much. Suffice it to say, this is the area that you need to originate mortgages from to survive in the mortgage business.

Your mission...should you choose to accept it...is to find those young couples that are renting, who are first time home buyer candidates. Now, this message won't self-destruct in thirty seconds, but I hope this little tip will make you think or re-think your first time home buyer marketing.

This idea is really quite simple: just place a nice ad in your "Apartment Weekly" or whatever local rental magazine you have in your area or place a little newspaper ad in the "Homes for Rent" or "Apartments for Rent" section of your local paper. Place a nice border around the ad...make it attractive and appealing. Here's an example of how your ad may read:

"Wanted...Young married couples who are sick and tired of renting and want to own their own home using almost nothing down. Come to my website at localmortgageperson.com and see what we can do for you! Stop renting and start owning now! There's never been a better time!"

This works even better with a good apartment complex flyer/mailer/drop-off. Hit every apartment complex with a good looking one-page message that does nothing but direct them to your website. Post it on their bulletin boards as well.

Simultaneously with doing this, you should add a page to your site to capture the contact information of those people who respond Its called a "capture page" and should appear when they click on "Looking for your first home? Click here!"

That "click here" takes them to where your smiling face looks out at them with a very brief message: "Please enter your name and phone and I will call and acquaint you with what we can do for you!" They enter their information...you say "Thank you, I will be in touch shortly." The result of all of this is a good solid mortgage lead.

Now, if you don't have a personal mortgage web site to take advantage of this, shame on you! Get started today and set one up right now.

If you currently own and are using a "24 hour toll free number" in your marketing efforts, work that into the equation as well.

Remember in all of this, you are not looking to change your current mortgage marketing methods and leave what works for you behind, you are simply looking to originate a loan or two extra with very little effort on your part. If that happen, this technique would be an unqualified success won't it?

Let's face it; sometimes it's a little tough finding prospects. So, think outside the box and find a few prospects on your own that no one else is really looking for!

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About Tom Domin

Tom Domin is the author of "101 Ways to Originate Mortgages" and publisher of "Tom's Mortgage Tips" a twice monthly Mortgage Newsletter geared for Mortgage Professionals. Put your mortgage career on the fast track and sign-up for FREE at http://www.MortgageMarketingToolKit.com/


And here is another random article you might be interested in...

Forbes Magazine, The History

One of the most widely respected and important American publications of the last century is Forbes Magazine. Forbes Magazine was founded in 1917 by Scottish immigrant B.C. Forbes (who was, at the time, the leading columnist for the Hearst newspaper chain). Forbes was born in Aberdeen shire in Scotland and moved from Johannesburg, South Africa to New York performing various editorial and writing gigs just before he founded this vastly important business publication.

Forbes is published bi-weekly and contains up to 60 original and concisely-written articles in each issue which evaluate everything from the companies to the people that run them and has both a politically conservative and pro-business slant. Some of the topics covered in each and every issue of Forbes include articles on the worlds of industry, finance, international business, marketing, law, taxes, science, technology, communications, investments, entrepreneurships, etc. More than 5 million readers worldwide (and seven local-language editions) can attest to the longevity of this publication for the business world.

Coming up on its 90th Anniversary in 2007, the Forbes Empire remains one of the largest and most successful family businesses of its kind in the world. Steve Forbes, once a political candidate for President of the United States of America, is the magazine's Editor-in-Chief and has a column in each and every issue called "Fact and Comment" which is quite popular with Forbes readers.

Each and every year, Forbes publishes its very popular list of the richest people and the biggest companies on Earth (who also, by the way, subscribe to this most accomplished publication). Absolutely no merger, ad campaign or lawsuit of importance on the planet goes unnoticed by Forbes Magazine and the stories in each issue will always vividly focus on the movers and financial innovators that are shaking things up in the business world. Forbes is also the best of the business periodicals that are published today for discovering new investment ideas and more investor focused than other business magazines. So, if you want to make sense of today's incredibly volatile market, then read and you will be as enlightened as the giants of this most respected of industries are

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About David Chase

David Chase

Dont purchase forbes magazine through my website http://forbes.magazinepromotion.com. You wouldn't want to see my ugly mug on the next Forbes richest people in the world list.