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Home » Marketing Articles » Heres 3 Tips To Get More Affiliate Profits From Your Auto Responder

Here's 3 Tips To Get More Affiliate Profits From Your Auto Responder

As I have said before in a previous article, one function of an autoresponder sequence is to maintain the customer's interest and anticipation, especially in the early stages of the relationship. You don't want to go on a hard sell from the word go - your customers will soon figure it out and opt out in droves.

There are several methods of building that interest and anticipation, the factors that makes your customers always open your messages rather than someone else's, because they know that there will be something of value in there.

If you are writing an eBook, for instance, tell your subscribers about it, what it's about, the stage you are at in writing it. Perhaps you could invite their input, ask them what they would like to see covered in your eBook. As a bonus, if you use this technique you probably have a guaranteed sale of your eBook when it is eventually finished and ready for publication. Tell them when it will be ready, and that they will get a special reduced price for being one of your subscribers.

Use your autoresponder to let them have a sneak preview of your product, leak snippets of information in a logical sequence. Model your plan on the "teaser" ads you see for new products or for upcoming TV programs. Just about every commercial break you will see a promo, telling you about programs coming up, and showing short scenes from the program, all designed to make you want to see more. You should do the same.

If you are writing an eBook, publish part of a chapter on your website, and tell visitors that they can read more if they opt in, using the sign up box you have provided on the same page. Load these new opt ins into your autoresponder, and get them into your message sequence.

I've just finished reading "The DaVinci Code", albeit a bit later than most, and Dan Brown does a great job of finishing every chapter with a cliff hanging situation, leaving you reluctant to stop reading, especially if your lunch hour is over and you have to get back to work! Obviously your eBook won't be a thriller like that, but you can at least think about a suspenseful ending to your chapter snippet, thereby encouraging people to want more. One of the great maxims of stage comedians is to always leave them wanting more - a sports star should always retire at the peak of his powers, so that fans will say "Why did you retire?" instead of "Why didn't you?" Incidentally, that's a quote from (I think) Ian Chappell, one of the great Australian cricket captains.

At the end of your teaser sequence, you will have a solid core of loyal readers. People who are not really interested would have opted out of your list long ago, so the ones that are left must still be interested, and form a highly targeted market for what you have to offer. With a bit of luck, they are eagerly awaiting the release of the final product, and will snap it up as soon as it becomes available. I'm sure you've been on the end of just such a sequence from one or other of the super affiliates. This is how they get their phenomenal sales on the first day of a product's release. They have built up such eagerness and anticipation that their subscribers are waiting with their checkbook in their hand! This is where you want to be.

In summary, use your autoresponder in three ways:

· By seeing how many of your subscribers do not opt out, you will gauge the interest in your product

· You can build up great interest and anticipation before your product is even released

· Because of the above, you should have a huge amount of interest by launch day, and by the day after launch you should be checking your Paypal account and wondering what you are going to do with all that money!

©Peter Phillips

And here is another random article you might be interested in...

Avoiding The Sound Of Jingle Bills

The Commons Trade and Industry committee has stated that the recent rises in UK gas prices has lead to increased suffering by many of the most exposed groups such as the elderly and, "non-elderly vulnerable groups, particularly disabled people, whose difficulties in relation to fuel poverty have been known for a long time".

A lack of gas supplies from Europe, and dwindling North Sea production has been blamed for the price increases by most of the major energy suppliers leading to average bills being put up by as much as 15% recently, with fears that costs are likely to rise even higher if the UK experiences a cold winter.

The Committee report also added that: "If fuel prices continue to rise it will be essential to provide further assistance to the elderly."

The news also appears to be bleak for many non-elderly or disabled groups, following research commissioned by Egg.

The results of research by the online bank Egg has shown that the average household monthly income is just £1,953 in the UK while the average monthly spend on bills is £888. After all bills and regular monthly costs have been included, Egg calculated that the average Briton spends about 23 days a year, effectively without any money, and living on overdrafts and credit cards. A survey by YouGov earlier in the year found that 4 out of 5 people were not saving enough for a comfortable retirement, and personal debt was seen as a major factor for many in preventing future saving.

Egg suggests that a reliance on credit cards and poor budgeting are proving to be expensive for many consumers, who are currently borrowing to cover the short-fall at an average authorized current account overdraft rate of 12.6% and at an unauthorized rate of 24.3%. To add insult to injury, almost a third of consumers have been penalised by their current account provider during the last 12 months, at an average cost of £27.

The financial comparison site Moneynet ( http://www.moneynet.co.uk/ ) has also recently warned that when finances are stretched to breaking point then store cards and unsolicited cheques sent by the credit card companies can be very seductive, "just to get through to next pay day". Moneynet chief executive Richard Brown says, "We have always advised consumers to avoid credit card cheques like the plague. Many people have no idea that these cheques carry extra charges and do not work like the credit card in their wallet. It's unethical and irresponsible."

Mr Brown also feels that, "Store card charging structures also need to be radically reformed. The worst offenders are invariably some of the most prominent names on the High Street, and government watchdogs need to properly show their teeth and crack down."

Following the festive period overspend a lack of financial knowledge and inadequate budgeting skills can lead to a very poor new year. The growth in the number of financial products and advice can lead to an information overload and a fear of taking any action, however the organisations such as the BBC provide some useful sources of information and several financial help sites like http://Moneynet.co.uk and Fool ( http://www.fool.co.uk/ ) have sprung up in recent years to enable consumers to get over their financial phobia and easily compare the rates of credit cards, loans, bank accounts, gas and electric suppliers as well as other financial services.

Until statutory legislation is put in place to control rates charged for credit, and other financial services, consumers need to take control of their own personal finances. While little can be done by most to significantly increase their income, most people can reduce the amount of unnecessary spending that occurs on a continual basis through the use of over priced financial services.

Disclaimer:

All information contained in this article, is for general information purposes only and should not be construed as advice under the Financial Services Act 1986.

You are strongly advised to take appropriate professional and legal advice before entering into any binding contracts.