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Home » Marketing Articles » Ezine Marketing

Ezine Marketing

If you are looking for new marketing methods you are not alone. Many people find that they have hit a wall as far as their marketing plan is concerned, and in turn, they look for ways to change things up a bit. One of the most overlooked ways of marketing is through ezines. Although this may not suit the way that you do business, at the very least you should consider what ezine marketing is all about. The fact of the matter is that this way of internet marketing offers many benefits. Even if you do not end up using ezine marketing in your plan, you could benefit by learning what it has to offer. You never know when you are going to change your mind, and decide that this way of internet marketing could help you to succeed.

Here are three tips to consider if you are interested in ezine marketing. They should help you to get a good idea of what the industry is about as well as some things that you should and should not do.

1. If you are interested in ezine marketing you need to make sure that you are getting involved in the right way. Generally speaking, there are two ways that you can use ezine marketing to your advantage. First off, and the most simple way, is to take out ads in ezines that are specific to your industry. This way, you can be rest assured that people who are interested are going to see what you have to offer. If you are going to do this, make sure that the ezine has a nice subscriber base. After all, you do not want to pay for an ad that nobody is going to see.

Your other option is to start your own ezine. This is a great thing to do if you have the time to get started. The nice thing about ezine marketing this way is that you can be in charge of every last detail. And if you have a large customer email list, you can begin to send this to them on a regular basis. Of course, this will help you to achieve more sales over time.

2. Take the time to make sure that ezine marketing would benefit your business. Although ezine marketing is great for some industries, there are others where this may not be such a great idea. You should look into the different ezines that are available within your industry. If you cannot find any, there is a good chance that ezine marketing may not be right for you.

3. Just like anything else, it takes some time to see results with ezine marketing. Track everything that you do so that you can repeat what is working, and cut out what is holding you back.

And here is another random article you might be interested in...

Small Business Pricing Strategies

It's tough out there, particularly because of layoffs and our sluggish economy. So what's a small business entrepreneur trying to make a living to do? Try these low-cost pricing strategies to keep sales moving.

TACTIC #1 -- Never simply slash your prices, unless you're trying to empty obsolete inventory. Instead, try repackaging your prices so they're more affordable in the short-run so more prospects can afford them. For example, rather than pricing your service for the year, "Our monthly newsletter is only $39 for the year." Instead, try "Our monthly newsletter is only $3.25 per month." If you accept credit cards, it's very easy to set up reoccurring monthly charges that are billed to your subscribers without having to intervene every month beyond the initial account set up. The upside to offering your subscription on a monthly basis is that you can now market a $3.25 headline versus a more expensive $39 headline, i.e. you're able to offer services at a more affordable rate without slashing prices.

ANOTHER EXAMPLE

Here's another example. Just last night I was on the phone with a potential marketing client. As a small business owner she's trying to get some marketing help and is on a tight budget. My standard hourly consulting fee is $225, which is not always appealing to some businesses. However, in trying to work within her budget I suggested that my services could be more affordable for her if she allowed me to help her through email instead of face-to-face or on the phone. Let's face it, when you're on the phone with a client it takes longer to accomplish what you're doing since you're not only answering their questions, but you're building a relationship and talking about unrelated topics. It's difficult not to. In fact, you should! No matter what type of consultant you are, building a successful business is not about the initial sale, it's about establishing a long-term relationship with customers. One-off sales don't lend themselves to growing a profitable business; rather, deep customer relationships do! However, since I was able to establish a trustworthy and comfortable relationship with my prospect on the phone, she thought my marketing services through email would be a win-win. Did I slash my prices? No, instead I found a more efficient way to offer my services, whereby I could offer them in less time and therefore, my client will pay less money. This strategy could work for business coaches, fitness experts or personal chefs, when the latter prepares meals in her home rather than in a client's home.

TACTIC #2 -- Create tightly niched product or service offerings. For example, if you're operating a personal concierge service, rather than just offer errand services at $25 an hour, try prepackaging specific errands with associated lower pricing. Why? Because you can offer a more aggressive price when isolating your fee to one particular service. If your customer challenges your reduced price as compared to your higher hourly fee, your response is simply, "I'm able to offer this lower packaged price because of economies of scale. While I'm out delivering your bundles to the Post Office, I'm also delivering packages for five other customers." Ultimately, your customers will never know how many other customers you're delivering for that day; however, the key is not to simply slash your pricing because you believe that reducing your prices will bring you more business. The key is to provide consistent and professional pricing practices.

P.S...Yes, business is slow for many entrepreneurs right now; however, be cautious with your pricing methods. Don't simply slash prices; instead incorporate long-term and short-term strategies that are always complementary to each other. If you offer a product for $15 today, then again at $35 six months from now, you must have your reasons in place, otherwise you'll aggravate your customers.