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Home » Marketing Articles » Can Articles Affect Your Pagerank

Can Articles Affect Your Pagerank?

Due to Google's recent Page Rank update, some people might feel like bench warmers because they saw their Page Rank fall.

If you found yourself in this situation you might find it useful to know that articles can boost your Page Rank. So you can actually prepare for the next Page Rank update by implementing your article marketing strategy right now.

Articles affect Page Rank in two important ways. First, a little about what Page Rank is:

Google instituted Page Rank in 1988 to measure website trust. Google's philosophy of linking is that website owners link to other websites because they like them and trust them.

Google decided to make inbound link quality a major factor in determining Page Rank. But they also look at on-page factors as well. If your outbound links and internal links are relevant and not broken then you build trust for your Page Rank score as well.

So what are the two ways that articles build trust? By providing website owners ways to build quality inbound links to their website and by giving website owners useful content to put on their websites that will build trust.

Here's how it works: You write an article and submit it to several article directories. Those article directories are not your primary target. You want publishers related to your niche to pick up your article and publish it - on their website, their blog, in their newsletter, and wherever you might find targeted traffic related to your niche.

Every time one of these related website owners or publishers uses your article you get an inbound link from a relevant website. That is a trust building factor.

If you put your articles on your own website then you also encourage people to link to you because if your article is worthy anything - that is, it provides valuable content - then people related to your website will want to link to it. That's another trust building factor.

Your article content itself is useful in building trust among your target audience. It also helps with branding and reputation management. The more articles that are out there on the web with your name on it the better, (as long as the articles are well-written and informative to readers).

People want to know that you are well-informed about your topic if they are going to do business with you. Great articles that help people learn more about your topic is one of the best ways to show that you are an expert on your topic.

Poorly written articles on the other hand can damage your reputation. Don't buy cheap content like PLR articles if you really want to boost your reputation online.

Don't buy content for your articles from freelancer websites where people promise to write your articles for an unbelievably low price either. If it sounds too good to be true you know it is.

Well-written articles on your topic can be written by you personally or you can hire a real ghostwriter to write them for you. But quality costs more. Average prices for well-written articles vary from around $20 per article to over $100 per article.

When choosing a content provider, search for their name in Google. Look over the articles they put their own name on. Judge the quality from that, not from what they say on their website.

Article marketing works. It drives traffic, builds trust for your website, and can be used to increase your Page Rank. All it takes is a little hard work, a good strategy, and the drive to pursue it.

And here is another random article you might be interested in...

Success Stories—Reliving The Past Helps You Build The Future

One of the exercises that I have many clients do is list out all the successes they've had in life. I ask them to start with early childhood and list everything they can remember being successful at. One of my clients recently gave the assignment to his girlfriend. She asked me afterwards what the point was. She hadn't found it very useful.

What I told her is that that I've found that this exercise serves two important services. First, it's a self esteem booster. Most people don't realize how many successes they've had in their lives until they write them down. Some express surprise and sometimes some modesty when sharing their successes. I'd recommend this exercise just for this boost alone, but the second reason for doing this is even more valuable. Success leaves clues behind.

When I ask a client to list their successes, it's usually because they are stuck in some area of their business. They've tried several strategies to get unstuck and nothing has worked. When we take some of their major successes and analyze them, we find patterns. I ask them how they accomplished major tasks. What methodology did they use?

What we typically find is that they have a natural success style. For some people this is setting a goal and creating a detailed plan to meet that goal. For others it's just jumping in and doing whatever it takes to make it work. Others might just go with the flow and do what appears easy or exciting. One client set a small goal and met it. Then he set higher and higher goals meeting each one before he moved on to the next. It ended with four consecutive world championships.

So if you are finding yourself stuck in trying to accomplish a task in your business, stop right now and list out your successes. Start from being bornâ€"it's not easy to get out and start breathing. Move through your entire life and write down every success you can remember. You might have things like starring in a school play, completing a century on your bicycle, getting an A in a difficult subject. Make sure you cover graduations, college degrees, advanced trainings. Don't limit it to just work related or school related successes. Make sure you include the things you most enjoyed succeeding at.

Once you have the list, go through and pick two or three major ones and analyze them. What did you do to succeed? How did you feel? Were you afraid beforehand? If you were, how did you cope with or minimize the fear? Did you do a lot of planning? Did you jump right in? Were you alone or did you have help? Find the reasons you succeeded.

Now look for a pattern. I did this recently because I was really struggling to get my business going strongly. The exercise revealed that many of my successes came when I had a structured environment with a lot of creative activities. I realized that I needed more structure in my business. I had plenty of creative time. So I found a friend that I can do weekly check-ins with that holds me accountable for my actions. Each week I share with him my goals or homework for the next week. Then when we meet I share how well I met the goal. This is making a huge difference in the success of my business. Try mapping your past successes and watch as it makes a huge difference in your current success.