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Home » Marketing Articles » Big Impact It Is All In The Paper

Big Impact? It Is All In The Paper

Before you start your design for your catalogs, one of the most important decisions you have to make is the paper stock you're going to use. With any luck, you'll be able to select the best kind that would really make a big impact to your target clients.

On the other hand, if you're not sure what to use for your catalog printing, then this article can help you to find the most appropriate paper for your catalogs.

Regardless of the size, color, or even the finishing of your print materials, the kind of paper you're going to choose should depend on the kind of catalog printing piece you're making.

However, for the sake of understanding the different paper stocks that can be utilized for your catalogs, let's see and compare what other kind of paper can be used for other marketing collaterals.

Book Paper –

Except for newsprint and Bristol, book paper is also very suitable for catalog printing, or any other printing job in general. Especially for offset printing, book paper can be applied with different finishes, including coated or uncoated.

This type of paper is almost ideal for most printing jobs not only because it is more opaque than the bond paper, but also that book paper can be printed on both sides. It can also manage any folds you apply to it, which makes it more durable than any other kind.

Usually with 25 x 38 inches and basis weights ranging from 22 to 150 lbs, book paper is preferred for offset printing precisely because it's very resistant when it comes to water and picking.

Cover Paper –

This is usually the heavy, stiff paper that is used on book covers, file and presentation folders, greeting cards, business cards, or any other kind of cards. Hence, it's also called card stock.

With a basic size of 20 x 26 inches, some of the cover paper may have matching book paper that can have the same color and finishing.

Bristol Paper –

Similar to cover paper, Bristol paper is also a heavyweight. It's made thick by putting one layer over another, until you achieve the thickness you need. You can also laminate papers together to create your desired width.

Bristol paper is commonly used for catalog covers, file folders, tags, tickets, and paperback books. Sometimes, wedding invitations can also be made from Bristol paper.

Newsprint –

This is the most inexpensive paper with a basic 24 x 26 inches of size. What makes it cheap is that newsprint are generally created ground wood pulp. This is much cheaper than using chemical pulp.

What's more, newsprint has shorter yeas to live and is cheap to produce in bulk. Nevertheless, it can withstand the printing process.

To make sure that you're getting the most appropriate paper choice for your catalogs, discuss with your catalog printer your paper needs. Your printer can even suggest a few suppliers who not only can provide you the kind of paper that you need, but most importantly, the saving you'll have on your overall costs.

And here is another random article you might be interested in...

Warning: Today's "Non Profit Credit Counselors" Are Yesterday's Bill Collectors!

Here's a dirty secret, today's "non profit credit counselors" are often just front organizations paid lucrative commissions by creditors to keep consumers from declaring bankruptcy!

In the "debt collection biz", creditors will sell your outstanding debt along with the debt of hundreds of others to a collection agency for cash up front.

The collection agencies will work this debt until they've made all the money they can.

Then they'll keep selling this block of business to whomever will buy it.

This explains why you can stop being pestered by a bill collector for a while then a completely different bill collecting psychopath will start calling your house or sending you threatening letters out of the blue when you thought they were finished.

The Fair Credit Reporting Laws have put some damper on their crude activities, as have the bankruptcy laws.

But yesterday's bill collectors have gotten wise.

If people go bankrupt, the creditors get virtually nothing.

So why not figure out a way to get people to voluntarily pay much more than they would otherwise by going through bankruptcy?

So today, yesterday's bill collectors often masquerade as "non profit credit counselors".

Business must be good for these "non profits" because they're out on the internet paying $10 per lead for potential debt consolidation clients!

Their "come on" to the consumer is "Don't declare bankruptcy! It will RUIN your credit and cost you money! Use our FREE service instead."

There's no such thing as a free lunch of course.

What unsuspecting consumers DON'T KNOW is that using these services may ruin their credit anyway.

And these "Free Services" are being paid handsome commissions on every dollar the collect from you!

Then they report exactly what they've done to the credit reporting firms and potential creditors in the future MAY consider you a potentially WORSE candidate than a formerly bankrupt person because if they extend you credit and you fall on hard times again, you stil have the option of going through bankruptcy!

Learn your rights.

It's possible for ordinary people with a computer and printer to use the law to "lick bill collectors with a stamp!"

Without giving up your privacy, without having a credit counseling firm "rat" on you, it's possible to achieve the same results that others have used expensive attorneys to achieve - when you know your rights!

Cleaning your credit report is something you can do.

Paying off debts for pennies on the dollar is something you can do.

Educate yourself at sites about free credit repair techniques like http://www.CreditRepairDude.com ... and beware today's Bill Collector Wolves in Non Profit Sheep's Clothing!