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Home » Marketing Articles » Backend Products Your Key To Long Term Wealth In Internet Marketing

Backend Products – Your Key To Long Term Wealth In Internet Marketing

Do you know what separates the average internet marketer to the rich internet marketer? The rich internet marketer has a line of related products to market to their subscribers. The average internet marketer believes that they will hit the jackpot with one product.

It's great if you have that one 'miracle' product that can give you instant money, but that's the problem, it's only instant and one time. Imagine for moment that you have a list of 1,000 subscribers and all of them buy your awesome product at $50 a piece.

Congratulations! You've just made $50,000!

Okay now what? Where's the additional source of income going to come from? Sure you can promote the same product over and over, month after month.

But unless you have new customers, your bank account will eventually dry up! Imagine what would happen if you plan ahead and you line up 5 products (related to your market of course) to your list of 1,000. Your profits will soar!

Let's say you are selling an e-book on how to lose fat and get fit for $50. What other products can you sell to this targeted subscribers you have?

You may want to recommend an online coaching program for $1500, motivational music download for $30, a fitness instructional video for $30, the possibilities are endless, just be creative!

So instead of making the one time profit of $50, you can sell your already-interested (and more likely to buy) customers over and over again with related items. If just 10% of your list takes you up on all of the additional bonuses, you'll triple your income and make $156,000!

Another way in which you can have a continuous flow of income from your internet marketing business is to have a continuity program. A continuity program is like a magazine subscription, you pay yearly in order to have the magazines be continually sent to you.

You can create a membership site that requires a monthly access fee to your 'platinum' member's site. Or you can have a software program that requires your customers to pay a monthly fee to continue using it.

If you have a physical product you can set them up for automatic renewal to be sent at specific time intervals when they need to replenish their supply.

For example, of your customer's supply of hair regenerationi juice runs out in a month, you can automatically ship the product and at the same time automatically charge their card until they request to cancel.

These are just some ideas I've slapped together and I hope these ideas have helped you understand the importance of having multiple products in your arsenal so that you have a constant flow of income.

So stop having your one 'miracle' product and start finding multiple products to sell to you niche market and make some real money!

And here is another random article you might be interested in...

Avoiding Business Burnout

In today's 24/7 business environment, burnout is a major problem among business executives. How much time and money is your company losing because of executive burnout? Do you know you can avoid burnout in your staff--and reap higher profits? Here are four things you can do this week to avoid business burnout now and in the future:

Focus on self-transformation. For example, practice re-writing your job description given your evolving challenges, and think about how to become the perfect candidate for the job you already have. A leader who focuses first on self-transformation will have the energy and perspective needed to thrive. A focus on self-transformation also inspires confidence from employees, and can keep a leader attuned to issues of organizational transformation. Bob Carlson, board member and recently retired co-CEO of Reell Precision Manufacturing in St. Paul, MN, took seriously the challenge of living up to Reell's values and principles and in the process, found himself transformed: "Having to frame decisions within the context of Reell's values and principles, has made me a better person." As a result, he found that he had more energy, made better decisions, and that employees had more confidence in him.

Empower others to take ownership of the organization's values and mission. Help employees to find their personal passions and connect those to the organization's values and mission. Once employees share the vision for the organization's future, the leader's personal load is lightened. Jean Quinn, co-director of Sophia Housing in Dublin, Ireland, is committed to empowering everyone in her organization. She recently trained her managers in how to see themselves as leaders so they would feel comfortable taking more responsibility. Her load was lightened and the organization's effectiveness increased dramatically.

Practice listening. Listening is a powerful tool for understanding an organization, building relationships, and knowing how to invest energy strategically. This practice manifests as leaders listen to themselves, to their senior leadership team, to individual employees, and to a higher power. A leader can also provide guidelines for employees that encourage respectful listening. The resources of everyone's inner wisdom then are brought to bear on problem-solving and more effective decisions result. Focused listening times can be employed during staff meetings, daily briefings, or during separate designated listening times. Jim Fitzpatrick, CEO of Mercy Medical Center in Mason City, Iowa, commits himself to listening to the pulse of the organization, especially when making major decisions. Recently he appointed a Mission Discernment task force to help him listen to the wisdom of clinicians, financial managers, and chaplains in deciding how to address pre-adolescent mental health needs. The result? An effective partnership with a local outpatient mental health agency that increased energy and vision for all concerned.

Take breaks. Everyone needs times of pulling away for refreshment and perspective. Leaders can't afford not to take time apart for renewal. This can be as simple as a walk outside at lunch, or a commute listening to music that feeds one's soul. Seeking out supportive friends or mentors both inside and outside of the organization can also help refresh the leader. Furthermore, leaders can provide opportunities for their teams to be refreshed, thus lightening their load. Etta Erickson, program director of oncology programs at HealthEast, a healthcare system in the Twin Cities in Minnesota, holds an annual overnight retreat for the oncology leaders' partnership council. Retreats include meditation time as well as time for telling funny stories and playing golf. Frequent breaks renew energy, give new perspective, and increase creativity and productivity.

There are dozens more ways to avoid burnout and achieve greater effectiveness by bringing spirituality into the workplace, but just start by following these four simple strategies and see how quickly your energy is renewed.