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Home » Marketing Articles » Are You Receiving Your Daily Free Mortgage Marketing Lessons

Are You Receiving Your Daily Free Mortgage Marketing Lessons?

Did you know that you have access to a series of free marketing lessons delivered to your postal mailbox and your email inbox every single day of the year? That's right, every day you receive a wealth of valuable marketing information that could improve your mortgage business dramatically.

If you're like most people, you are ignoring this valuable learning opportunity. In fact, you're probably throwing away your junk mail immediately and deleting emails without even looking at what's being offered and how it's offered.

As far as email goes...most of us sign up for mailing lists in order to access information. We understand that the price for that information is giving up an email address. The result is a series of subsequent marketing emails from the person providing the goodies. When we get those emails, we might read them or we might just delete them as we go about our daily business.

Whether it's a direct mail piece or an electronic email delivered to your inbox...what you should be doing is reading each of them very carefully. No, I'm not saying that every product offer you receive deserves your purchase via credit card! Far from it! What I'm arguing is that each of those offers is a free object lesson in marketing.

Read them. Analyze them. What is the person sending them doing right? Is the letter/flier or email a good one or a bad one? Is it effective or does it turn you off? Does it get your attention? Does it make you want to buy? Would it make others want to buy? What can you learn from it?

Pay careful attention to the mailings from successful marketers who are recognized as top performers in their fields. Learn from their direct mail and emails. In many cases, major advertising agencies have put these offers together at a tremendous cost.

I'm not suggesting that you read every piece of spam sent to you, but you should pay close attention to the opt-in mailings you receive. Even if you aren't interested in the product behind the mailing, the text of that copy itself can be extremely valuable to you as a mortgage professional and a marketer.

Everyday I receive over three hundred emails. Many of these are a result of my opt-ins to subscriptions, newsletters, and email courses. Some are just plain spam. I don't use any email filters because they also inadvertently filter out the good emails I want to read. The spammers will always win the battle with programmers that design our email filters. Never do I miss an important email because it was placed in a junk folder somewhere automatically.

I try to handle each email once. It is either deleted immediately or, if it is a result of my opt-in and covers topics like Real Estate, Mortgage and Finance, Internet Marketing, or Customer/Client stuff, I do a speed read and save it using the sender's name as the folder name. I don't save the emails in an Outlook folder...instead; I set up an email folder on an external disc drive and save each in their own file. If the email requires my action, it's flagged and left in the inbox until completed. It's then saved and the original message deleted.

You'll be surprised how quickly you can review your junk mail and email and benefit as a result. Subscribe to as much as you can and read them. You'll learn how to better market your mortgage products, how to refine your advertising copy, and much more. It's a completely free resource that deserves better treatment than a quick trip to the trash can or the delete key!

And here is another random article you might be interested in...

The Great Things About Reward Credit Cards

It has always been practical for people never to bring a huge amount of cash with them when they're going out and they're not completely sure that it will be a safe journey all the way. And that's why such items as checks, ATM cards and of course, credit cards, were created. If and when you have the misfortune to lose any of them, all you have to do is call your bank, inform them of what happened and that's it! Your money is still safe and sound.

Also, because there are just so many wonderful things that one can buy in the most unexpected places and it would be nice to feel that wherever you go, you've got the full value of your bank balance with you. If it's in cash, that would be terribly impractical. But if it comes in the form of a credit card, well, then, now you're talking!

There are a lot of advantages one can experience when having a credit card of your own but this time, we'll only concentrate on one particular kind of credit card: the reward type. What are the great things that one can experience with a reward credit card? Is there a bad side to owning a reward credit card? These questions shall be hopefully answered successfully in the succeeding paragraphs.

The Great Things about Reward Credit Cards:

How the reward system works is quite simple. Each time you use your credit card, you earn a reward or bonus point. The higher the purchase value of the item you bought using your credit card, the more reward or bonus points you receive. Simple, isn't it?

Now, these reward or bonus points â€" the term used for this depends on your credit card company but its meaning is basically the same â€" may have an equivalent value in cash or, when accumulated, can be used to win free stuff for you.

For example, a free Gucci bag, according to the rules of the reward system of your credit card, is equivalent to one thousand bonus points. Each reward point, on the other hand, has an equivalent value of $10. That means, for every $10 you consume in your credit card spending limit, you earn one bonus point.

There's more. Because credit card companies profit from your credit card usage, you'll notice that each year, the list of items available in exchange of reward points is getting longer, better and more varied. In fact, the sky's the limit to what you can gain for free just by using your reward credit card!

So what are you waiting for? Grab an application form and you just might be in time for the spring sale!