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Home » Marketing Articles » 9 Keys To An Effective Logo

9 Keys to an Effective Logo

The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you!

These characteristics include:

Consistency in use of your logo, tagline, materials. Repetition of similar elements, used in the same or similar ways, helps people to remember who you are and what you do.

Memorability, so that your logo stays at the forefront of your potential clients' minds. That way, they'll think of you next time they have a need.

Meaningfulness, so that your logo can spread the message about the distinguishing characteristics of your business.

Uniqueness, which helps you stand out from the crowd. For example, if everyone in your industry uses a particular symbol (i.e., travel agencies often use globes in their logos), try to use something else – that way, your logo doesn't just look like everyone else's.

Professionalism, in the quality of the graphics, the printing and the paper on which your materials are printed.

Timelessness in your logo will ensure that you don't have to redesign your logo in just a few years and that your investment and equity in your design will be lasting.

Differentiation between the colors in your logo – and not just in terms of hue, but in terms of value as well, so that it translates well either to black and white or greyscale and colorblind people are able to see it.

Unity among the different elements in the logo. The logo must fit together as a single unit, and not just appear as a jumble of elements pasted together.

Scalability, so that your logo looks equally good on both a business card and on a sign for your business (or a billboard!), and at every size in between. Your business's name should be legible at different logo sizes – be sure that your designer chooses a font that is easily readable.

Having a professionally designed logo can really give your business a jumpstart and helps your business get the attention – and clients – you need to succeed.

Copyright 2005, elf design. All Rights Reserved

And here is another random article you might be interested in...

Acrylic Store Fixtures - The Basics

You've just landed the contract to design the interiors of a new chain of bric-a-brac retail stores and are now looking at various alternatives that you can suggest to your customer. After visiting a few well-known stores across town, you find that the most popular store fixtures seem to be in acrylic.

But why use acrylic? There are several distinct advantages that acrylic has over other materials:

• Durability: This is the main advantage. Basic store fittings will need to have a shelf life of at least a year â€" preferably more. They will also need to be safe against an elbow that knocks against them accidentally or a child that is attracted to a colorful display. In fact, in terms of durability, Acrylic is much longer lasting, especially when compared to lacquered or varnished hardwood.

• Lifetime Guarantee: Many acrylics come with a lifetime guarantee, thereby lowering your costs. You will also not have to keep too many spares to replace broken pieces.

• Strength: Acrylic looks deceptively fragile, but it can support a great deal of weight. In most stores, product size is not necessarily proportionate to weight. The same acrylic stands could be used to display something big and heavy as well as light or small. Acrylic also high-impact resistant.

• Flexibility: This is a wonderful quality that makes acrylic useful for any kind of display stand. It can be molded into any shape and have rounded or square corners.

• Optical Clarity: This quality makes acrylic suitable for all kinds of cases and stands. The transparency of the material will not detract from the items being displayed. They will also give the entire display a much 'lighter' and uncluttered feel. Plate glass has a dark green tint along the edge of the sheet, whereas acrylic sheets are clear.

• Lightness: The lightness of acrylic makes it easy to move display units around. They will also add minimal weight to the shelves on which the merchandise is being displayed.

• Duplicability: The flexibility of the material also makes it comparatively easy to duplicate standard pieces. A chain store needs to have standardized display units in all of its stores. Acrylic is the ideal material for this. If the store needs to expand, it will not be difficult to make additional display units to match the original ones. Acrylic has become a very popular material - so it is comparatively easy to get someone to make exactly what you want.

Disadvantages

Using acrylic for store fixtures has only one disadvantage:

• Scratch Resistant: This is the main disadvantage of acrylic â€" it scratches easier than glass. The way around this, however is to rub a good grade of paste wax into the acrylic. This will make the scratches 'disappear' and the stand will look as good as new!

There are 7 advantages to 1 disadvantage of using acrylic. This in itself speaks volumes about the suitability of acrylic for making display units. If you want to display your products to their maximum potential, use acrylic and you can't go wrong.