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Home » Home Improvement Articles » La Cala Hot Tubs Today

La Cala Hot Tubs - Today

Today in Spain and in the rest of the world there is a very wide and amazing choice when it comes to choosing a Hot Tub Jacuzzi in Spain.

In the same way that people and families vary in size so of course does the sizes and shapes of Hot Tubs just as much.

They also vary when it comes to the question of how many people they can accommodate.

For example there are those Hot Tubs that are just small enough for two to three people. Some people, usually a couple, often think a small tub is a better buy but this is always a mistake unless space is a limiting factor. If space is a limiting factor then clearly a small tub is the order of the day. The reason for this is that well designed 4/5 seater Hot Tubs have different seat designs both in terms of depth so that one seat will be much deeper for more buoyancy and another not so deep. Also four / five seater will have more and varied massage positions and choices which a smaller Hot Tub will not have. Then there are those that are much larger seating eight people and others that can seat four to five people and those that can seat five to six. Often these can be suitable for ones family together with friends or indeed perfectly suitable for just a couple.

A typical two seater would be say 81" long and 55" wide with a depth of 30" or in metric terms some 2.06M x 1.4M with a depth of 0.75M. This Hot Tub would hold in the region of some 190 gallons of Water (US) or say 720 Litres. This type of Hot tub would probably have something in the range of 12 to 18 Jets with a two speed 2HP motor with a 2HP air blower.

Always look for the Air Blower and if its not there then ask why,

Moving up to say an eight sided / Octagonal Shape a typical size would be 80" by 80" with a depth of 34". This would have the same pump configuration as the two seater referred to above but would be able to accommodate six people and have a much larger water capacity of some 400 US Gallons or 1,500 Litres.

One of the most popular types is a five seater with one lounger usually say a size of 82" by 80" with a depth of 32" and some times you can get a deeper version with a depth of 40" or again in Metric it would be some 2.08M x 2.01M with a depth of 0.79M and for the deeper version the depth would be just over one Metre. The standard size would hold some 400 Gallons US (1,500 Litres) and the Deeper Tub Some 425 Gallons US (1,600 Litres).

You can also get very clever designer shaped spa's with a stretched lounge seat that will take five people and with a size of 79" by 73" it's slightly smaller than the one immediately above and you can see that in the water capacity is smaller at 300 US gallons or some 1,135 Litres.

Obviously as one moves up the scale in the terms of cost you tend to get more and more extras like a waterfall and neck / collar jets. This kind of size of Tub would have a 2 speed 3.5 HP electric motor for the European market and 5 hp in the United States and a 2 HP air blower.

In a brief article one can only highlight a few ideas or choices so I have restricted this to just a few Hot Tubs as obviously the choice is pretty wide. There are of course more exotic Hot Tubs with much more Jets say 98 and 130 Jets together with underwater perimeter lighting systems. Now one of the key questions has to be how one chooses the right Hot Tub and not end buying a pig in a poke or the Dog Fish Tub or indeed a Wing Wang Wah Tub. Well the answer is to buy from a well established western manufacturer who has been making Hot Tubs for say 20 years and whose product has stood the test of time. Buy a product with recognized controls like Balboa from California... Avoid Hot Tubs that are cheaply copied and made in the East. They are of course very highly skilled at making copies but remember the recent Toy incident and of course their products are made in somewhat difficult labour conditions in what many people consider an oppressive regime that persecutes its own people and does not allow freedom of speech. I often am asked to repair older Hot Tubs and the western made products stand up very well where as the eastern made products are suffering after a very short time in the field. We find it quite easy to source spare parts for American made products.

As I have explained above the choice is very wide.

Some Hot Tubs offer multi-level seating for people of different body types. Some feature comfortable built-in lounge seats. It is very important to choose the Hot Tub that matches with what suits your own idea of perfect relaxation and is made to a proper high western standard in order that it will provide you with many years of reliable service... It is best to avoid cheap imports from the east no matter how well they are packaged or disguised. Our experience in the field is that certain key components FAIL with in quite a short time. Usually just outside the warranty!!!

And here is another random article you might be interested in...

Pricing Your Consulting Services

In case you hadn't noticed, people can react very differently when faced with the same price for a product or service. In fact in most cases, we'll never actually know what is in their minds when they consider a price and then decide to respond to it in certain way. So what does that mean for those of us pricing and selling our services out there in the market?

Typically, people who sell services go for an hourly rate. They use a process called "reverse competition" to determine what their rate should be. This is where you take a look at what your geographical competitors are charging, and you decide where in the range you want to fit on the spectrum of hourly rates. Inevitably, we choose a rate somewhere in the middle, so we can say that we're not the most expensive, but neither are we the cheapest!

What kind of message are we sending out to our clients with this approach?

We're showing absolutely no differentiation from any other company â€" just sticking ourselves straight down the line. In other words, we compete with everyone! Not a very prudent marketing decision.

So pricing simply using an hourly rate that sits in the middle of the spectrum is, in my view, a wasted opportunity to create a point of difference with your offering. Let's think more broadly for a minute about what we are actually offering to your clients.

Regardless of what our specific offering is, we all offer some combination of:

• Quality
• Price and
• Service

QUALITY

Quality has become an expectation - the minimum you need to be in the game. It is similar to a high school degree - no one cares if you have one, but watch out if you do not. Quality is no longer an effective differentiator. So if you are going on about the exceptional quality of your service in your promotional material and sales pitch, just realize that in your customers eyes, you are not differentiating yourself in any way.

After all, no sane company is going to advertise the fact that the work they do is of average or low quality. It's all high, isn't it?

PRICE

There is absolutely nothing positive about competing on price, unless you specifically position yourself as a low-cost provider. Certainly, there is a market for the discount provider, but I believe this only works if you have a very high volume of transactions. As a service provider, the only sensible route is to obtain premium prices for your services.

No matter what you charge, there is always someone, somewhere, willing to perform the work you do for less money. Customers are value conscious, not price conscious. They look to do business with people they feel give them more than they are paying for. So the goal for the service provider is to make sure the customer perceives the full value of the service, not simply the price component.

Its accepted fact that many customers will equate high price with high value - especially when there is very little else to judge your value on.

Wise consultants know that if they price their services at the low end of the market, customers do not take their advice seriously. On the other hand, if you charge rates on the upper end of the spectrum, the customer will hang on every word you say and has a higher probability of implementing your suggestions. This of course has a proviso that you are offering a great service, rather than a mediocre one.

Sometimes the biggest hurdle to get over when considering charging premium pricing is our own attitude. Do any of these sound familiar?

'I can't charge those prices â€" my customers will all walk away!'

'My service isn't worth that much'

As long as you stay in that mindset, you'll never make the transition to high end pricing. You must truly believe the value of what you offer - after all if you don't, why should your customers? More on this below in a discussion about articulating the value of what you do.

If you are selling good advice, and your customers listen carefully and implement it - they will be more successful and thus will value you that much more. It is a cycle that spirals upward: The more you charge, the more people follow your suggestions, the more profitable they become, the more valuable you are to them. This is a vicious circle that you definitely want to be part of.

SERVICE

The third component of your offering is service. In today's world, service is the ultimate differentiator and separates successful companies from mediocre companies. People will pay a premium for excellent service, and want to do business with companies who provide it. They want to build up personal relationships, know that their needs are understood, and do business with people who demonstrate integrity and value long term associations.

Successful businesses are in the relationship building game, and everything they do is aimed at strengthening connections and affiliations with potential and existing clients. This is where each of us can be different. No one can imitate our personal style and success at building and maintaining relationships.

In the long run, excellent service providers will prevail over mediocre "competitors."

Getting Away from the Hourly Rate Mentality

Before you do business with a new customer, you hold all the leverage in the relationship. After the services have been performed, the customer possesses the leverage. The lesson is that you want to set all of your prices when you possess the leverage - that is, before the engagement begins. This requires quoting fixed prices and removing yourself from the Almighty Hour mentality.

The minute you quote an hourly rate, you put a fixed limit on your earning potential. It's hard to increase an hourly rate once it has been set. The most successful service providers charge for the job as a whole, and don't reveal how many hours it will take to complete the job.

One of my clients - a management consultant â€" bemoaned the fact that he always underestimated the hours required to complete a job, even when he added in extra time. When all the extra hours were added in, his hourly rate worked out to less than $50 per hour. At my suggestion, he began quoting prices by the job. After three months he conceded that on average, he was able to charge more for the whole job than when he quoted by the hour. His customers â€" it seems â€" perceived greater value when he outlined what the job consisted of, than when he simply quoted an hourly rate for his time.

Price Resistance

If you are in business, at some stage you will encounter resistance to the price you are charging. Your best option here is to help the customer understand the full value of your service, and the value or benefit they will get by implementing it. If you cannot conquer price resistance through educating the customer, then I would seriously suggest you not take the engagement.

Never decrease your price to get business from a customer suffering from price resistance. That cheats your best customers - those who value what you provide - and subsidizes your worst customers - those drawn to you by price considerations alone. Those will be the first customers to defect once they find - and they will - a service provider willing to do the work for less. You do not want to work for people who do not understand, or refuse to pay for, the value you provide.

Stay true and stick to your guns.

In today's world it is no longer relevant to talk in terms of hourly rates when positioning the price of your services. It's all about value you provide, and the perception of value in your customers' mind.