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Home » Family Articles » Successful Holiday Gift Giving Starts With A Plan

Successful Holiday Gift Giving Starts with a Plan

It's beginning to look a lot like Christmas and the clock is ticking down as we grow closer to the holiday festivities. By now, many have either started thinking about what they are going to purchase for those on their gift list â€" others are in full holiday shopping mode. The holiday season proves to be a stressful time for some, adding to their already tension-filled lives. Buying gifts is only half of the dilemma â€" deciding what to buy makes up the other half.

Gift buying can actually be fun and stress-free. I recommend a fool-proof method of ensuring you get the right thing for each recipient the first time around. The key to successful holiday gift giving starts with a plan. Begin by making a list of names you will be purchasing holiday gifts for. Leave two or three blank spaces between each name where you will jot down information about each recipient. Once your list of names is complete, your holiday gift giving plan will start to take shape one recipient at a time.

Starting with the first person on your list, write down what types of things they like, hobbies they enjoy, collections they may have, and anything you can remember about them that will help you make your holiday gift selections. For example, Susie is the first person on my list. The things I know about her are that she is a scrapbook enthusiast and she enjoys gourmet teas. I jot those items on my list and move on to Tim. Tim is Susie's husband and a guy that is so hard to buy for. I am never sure what to get him. I do know that he likes to golf, and Susie recently mentioned that he has taken up cooking. That is an interesting combination, but I will think of something. My list also includes a corporate client that I like to send something to every holiday season as a token of my appreciation for the business they send to me throughout the year. There are many other recipients on my list, but I want to focus on these three individuals.

My holiday gift giving plan is beginning to take shape. Since I am the type of person who cannot settle for just one item, I have discovered a very simple and smart approach to meeting my holiday gift giving needs â€" gift baskets! Based on each recipient, every gift basket has its own theme. Let's start with Susie the scrapbook enthusiast. A gift basket filled with archival safe photo mounting paper and pens, interesting fibers, decorative brads, a corner punch, and a few other small related items make a great start to a winning gift. Topped off with a mug for the avid scrapbook-a-holic and a few gourmet tea bags, this gift is going to rock!

Tim's gift will even come together nicely when implementing a little creativity. I decided on a huge mixing bowl filled with small kitchen tools, a cookbook, and some unique spices will be sure to please the aspiring cook. For a more personal touch, I added a personalized apron and gourmet chef's hat! The bowl of goodies is sitting on a wooden cutting board and the entire present is tied up in a square table cloth.

The corporate gift is a cinch. Select either a basket filled with gourmet treats or a stack of gift boxes filled with diverse snacks. Either is sure to make a big hit.

Holiday gift giving and planning do not have to be a chore. Solicit the help of others. If you come up short on items for your list, call a family member or friend to assist you. They may know or remember more about a specific individual than you. Once your list is complete, the fun part actually begins. Gift baskets take the stress out of the entire process of holiday gift giving. To make it successful for both the giver and recipient, be sure that you take into consideration items that relate to the individual. When you take time to personalize the gift basket, you ensure a successful holiday gift giving experience.

And here is another random article you might be interested in...

Managers and PR: One Thing Is Clear

As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of product and service plugs on radio, and in newspapers and in magazines. Or, use a broader, more comprehensive and workable public relations blueprint to alter key external audience perceptions that lead to changed behaviors â€" behaviors you will need to reach your managerial objectives.

Which is why it also seems clear that your department, division or subsidiary can fail or succeed depending on how well you employ a crucial dynamic like this one: persuade your key external stakeholders with the greatest impacts on your organization to your way of thinking, then move them to take actions that help your unit succeed.

Best place to start is with the blueprint itself: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

As you can see, because they are important, publicity placements are still part of the blueprint â€" they just are not, and should not be the tail that wags the PR dog.

So, if this approach to public relations is of interest, you may be amazed at what could happen. Fresh proposals for strategic alliances and joint ventures; Customers starting to make repeat purchases, and even prospects starting to do business with you; welcome bounces in show room visits; rising membership applications, and community leaders beginning to seek you out; new approaches by capital givers and specifying sources not to mention politicians and legislators viewing you as a key member of the business, non-profit or association communities.

Who shoulders the work needed to produce such results? Your own full-time public relations staff? A few folks assigned by the corporate office to your unit? An outside PR agency team? No matter where they come from, they need to be committed to you, to the PR blueprint and to its implementation, starting with key audience perception monitoring.

Please keep in mind that simply because someone describes him/herself as a public relations person doesn't guarantee they've bought the whole shebang. So by all means make certain the public relations people assigned to your unit really believe â€" deep down -- why it's SO important to know how your most important outside audiences perceive your operations, products or services. Make sure they accept the reality that perceptions almost always lead to behaviors that can help or hurt your unit.

Layout your plan â€" your blueprint -- for monitoring and gathering perceptions by questioning members of your most important outside audiences. Questions like these: how much do you know about our chief executive? Have you had prior contact with us and were you pleased with the interchange? How much do you know about our services or products and employees? Have you experienced problems with our people or procedures?

Use professional survey firms in the perception monitoring phases of your program if you can afford them. But your PR people are also in the perception and behavior business and can pursue the same objective: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.

Now, set your PR goal, one that aims to do something about the worst distortions you turned up during your key audience perception monitoring. It could be to straighten out that dangerous misconception, correct that gross inaccuracy, or stop that potentially fatal rumor dead in its tracks.

With your PR goal established, select the right strategy, one that tells you how to proceed. But keep in mind that there are only three strategic options available to you when it comes to handling a perception and opinion challenge. Change existing perception, create perception where there may be none, or reinforce it. Since the wrong strategy pick will taste like mustard on your pancakes, be certain the new strategy fits comfortably with your new public relations goal. You don't want to select "change" when the facts dictate a "reinforce" strategy.

With that homework complete, write a moving message and aim it at members of your target audience. Because crafting action-forcing language to persuade an audience to your way of thinking is tough work, you need your best writer because s/he must create some very special, corrective language. Words that are not only compelling, persuasive and believable, but clear and factual if they are to correct something and shift perception/opinion towards your point of view leading to the behaviors you are targeting.

Run it by the entire PR team for impact and persuasiveness. Then, select the communications tactics most likely to carry your message to the attention of your target audience. You can pick from dozens that are available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others. But be sure that the tactics you pick are known to reach folks just like your audience members.

You may decide to unveil it before smaller meetings and presentations rather than using higher-profile news releases since a message is often dependent for its credibility on the means used to deliver it. Before long, questions about progress will be heard, which tells you and your PR team to get busy on a second perception monitoring session with members of your external audience. You'll want to use many of the same questions used in the first benchmark session. Difference this time is that you will be watching very carefully for signs that the bad news perception is being altered in your direction.

Should the program begin to slow down, you can always accelerate matters by adding more communications tactics as well as increasing their frequencies.

When it comes down to it, you want your new PR blueprint to persuade your most important outside stakeholders to your way of thinking, then move them to behave in a way that leads to the success of your department, division or subsidiary.

And, when you think about it, we are fortunate indeed that our key stakeholder audiences behave like everyone else â€" they act upon their perceptions of the facts they hear about you and your operation. Leaving you little choice but to deal promptly and effectively with those perceptions by doing what is necessary to reach and move your key external audiences to actions you desire.

end

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at mailto:bobkelly@TNI.net. Word count is 1195 including guidelines and resource box.

Robert A. Kelly © 2004.