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Home » Computers And Internet Articles » The Ecourse And The Autoresponder

The E-Course And The Autoresponder

Autoresponders are used as a means of promptly connecting with anyone that responds to your site. This is done at the very basic level by placing an autoresponder on all email received. However, this principle also applies to all sales made from your website.

One unique approach to the utilization of autoresponders is the virtually hands-free approach to providing an educational series of articles about your product or an e-course about your service or the concepts behind your success.

The web is full of information and your customers may be interested in participating in an opt-in informational series that can be distributed through autoresponders.

From the customer's perspective you are offering a free e-course on the best use of your product, the best ways to maximize a service or ways to use that product or service as a means of a revenue stream. They sign up for the e-course and an autoresponder takes over from there. No matter when a visitors signs up for something managed by autoresponders they begin receiving the first issue of the course and will continue receiving them on a regular basis until they are finished. The autoresponder keeps track of who has already received material and who needs to receive additional portions of the series.

For the online marketer the hard work has already been taken care of by producing a well-crafted series that is educational, helpful and subtly leads the recipient to consider the very product or service you provide. While the information is free it is, in some ways, a personal invitation to accept an educational sales pitch.

The beauty of an e-course is that you truly are able to consider the needs of your clients and potential customers. By doing so the customer is encouraged to extend trust in your products or services.

Each article in your e-course should provide a tagline that tells what the reader can expect in the next issue. This is generally done as a mild sales pitch for the next article. If you can mix a precise description of the next chapter in the e-course with a bit of mystery many of your opt-in visitors will be checking their inbox to find out more.

The more time your customer spends being a part of an autoresponder e-course the greater the likelihood that they will eventually purchase from your online firm.

The use of autoresponder technology allows you to tap into this powerful and effective online marketing tool.

And here is another random article you might be interested in...

Save Time and Boost Profits with Free Content

Public domain gives you a head start creating ebooks, ecourses, newsletters, teleconferences, website content and email registration incentives you need to keep in constant touch with clients and prospects.

Public domain refers to information free from copyright protection. The two most important sources of public domain content are:

1. Books with expired copyrights. Copyright protection for many books written early during the previous century has expired. In addition, millions of other books, published later, have lost their protection because their publishers did not renew their copyrights in time.

2. The second source is Government created materials. In addition, hundreds of thousands of government-published books, pamphlets, reports, and 'how-to's' are available. Information published by the United States Government and other governments is typically not copyright protected.

Basing your marketing materials on public domain content boosts your profits by saving you time and energy. This time and energy can be invested in more profitable activities like networking, selling or direct customer service.

In many cases, proper use of public domain content can increase your billable hours five to ten per cent!

This is in addition to reducing the amount of time it takes to complete a marketing project. One client, for example, had been struggling for three years to write a website incentive showing attorneys how to prepare an effective marketing plan.

Within a week of learning how to search for, and use, public domain content, he had completed his special report and it was already attracting new business to his consulting firm!

Public domain content can be used 'as is,' or you can repurpose it into different forms. For example:

1. Newsletters. Adapt chapters of a book into issues of your newsletter that build on each other.

2. Teleconferences. Use a book as the basis of a series of teleconferences.

3. Website incentive. Create a special report or email registration incentive based on a government booklet.

4. Autoresponder series. You can offer a 'mini course' as a series of lessons delivered at weekly intervals.

5. Articles and speeches. Books can be repackages in shorter units, adapted to current conditions.

6. Checklists and worksheets are always welcome and can be easily assembled from copyright-free sources.

Often, the original, copyright-free work can be used 'as is.' The owner of a fly-fishing camp located a 'fly fishing coloring book', which he sends him clients to give to their children.

Putting public domain content to work basically involves four steps:

1. Goals. What do you want to accomplish? Simply keep in contact or motivate fence sitters to act right now? Your answer will influence the amount of information you need, as will your market's information needs.

2. Locate. The next step is to locate appropriate public domain content. This involves research that can be done at your computer, at any hour of the day or night.

3. Verify. You'll want to protect yourself by making sure that the materials you have selected are indeed copyright free.

4. Adapt. Unless you are going to reprint a book or government pamphlet, you will want to scan or transcribe it, and reformat it into the format that works best and suites your marketing needs.

No longer do you have to write every word of your marketing. Information in the public domain permits you to market more efficiently, so you have more time to provide your unique products and services.

Public domain material allows you to save time and money while creating an ongoing stream of credible customer communications.