• Business and Finance
• Family
• Computers and Internet
• Auto and Trucks
• Education
• Health
• Hobbies
• Home Improvement
• Legal
• Marketing

• Home
• Arthur's Articles Home
• Browse Categories
• Browse Authors
• Submit an Article
• Search for Articles

Home » Computers And Internet Articles » The Adverse Effects Of Technology Part Ii

The Adverse Effects Of Technology - Part II

My earlier article entitled "Adverse Effect of Technology" resulted in an avalanche of e-mail from readers, all predominantly favorable. In that article I put forth an observation that "As the use of technology increases, social skills decreases." I want to take this concept a little further herein.

Before we had computers and the sophisticated communication devices we now have in the work place, there was a lot of manual processing involved. Orders were processed manually, as were shipments, financial transactions, and many other business processes. All involved considerable paperwork with documents, reports, journals, logs, spreadsheets, etc. We of course used the latest technology of the day which included such things as typewriters, adding machines, filing systems, cash registers, and tabulating equipment. Nonetheless, the emphasis was on manual processing which meant we were forced to work together, like it or not, hence the need for better interpersonal communications. In other words, out of sheer necessity we were forced to socialize in order for the company to function properly. Since the business processes were so laborious, companies would worry about losing time on a task, hence the need for long range planning.

Today, electronic automation is used to implement just about every business process in a company. The idea of operating without computer support or electronic communications is unimaginable. True, such devices have been able to expedite the processes, but in doing so people no longer have to interact in order to fulfill their jobs, hence the breakdown in interpersonal communications. And because our tasks are not as laborious as they once were, the technology allows us to make changes on the fly. Consequently, long range planning has been sacrificed and reactionary management practices have taken their place. In reality, long range planning is still very much needed in order to remain competitive in a world economy, but this is not the mindset in today's corporate cultures anymore.

As I mentioned in my article, we have developed an overt dependency on our technology which results in three areas of concern: first, that a company comes to a standstill when the power is disrupted (we can no longer perform the business processes); second, it tends to emphasize short-term planning as opposed to long range (whereby we are content to perform small tasks), and; third, basic interpersonal relations are negatively affected because we are no longer forced to interact with others.

Again, I am most definitely not anti-technology, but neither am I anti-human socialization. If I have learned anything in the 30+ years of experience in the information systems industry, it is that people matter most of all; that it is people who use information, not technology; that projects and business processes are executed by human-beings, not robots; that it is the human-being which is of paramount importance in everything.

I have always found it rather easy to teach people technology, In fact, it is relatively easy to program a person to use a particular device. But it is much more difficult to teach them the socialization skills to effectively interact with others. This is why our corporate slogan remains, "Software for the finest computer - the Mind."

If you would like to discuss this with me in more depth, please do not hesitate to send me an e-mail.

And here is another random article you might be interested in...

10 Scorching Ways To Heat Up Your Sales

1. Email each visitor a satisfaction questionnaire after they purchase. This will allow you to improve your order system, customer service, site, etc.

2. Give a percentage of your profits to a cause your customers would like. It could be a charity, school, environmental improvements, etc.

3. Take harsh criticism the right way and improve your online business. Don't get down in the dumps, improve the situation so it doesn't happen again.

4. Try bartering before you buy services, supplies and equipment for your business. You can use the extra money you save on advertising your business.

5. Give away a follow-up email course on an auto-responder. Include your ad with each lesson. People will buy quicker when they see your ad repeatedly.

6. Make sure your classified ads don't sound like an ad. Don't ask people to buy anything or they won't click, give something away instead.

7. Give your free bonus products extra perceived value. Don't use the phrase "free bonuses" use the phrase "you will also get".

8. Keep your visitors on your web site longer. The longer they stay, the greater chance they will buy. Just hold a treasure hunt contest on your web site.

9. Make sure you're always creating new products and services or improving old ones. Most products or services won't stand the test of time online.

10. Split the cost of online advertising and marketing by sharing a web site with a similar, non-competing business. You would both put up half the cost.