Successful Print Advertising Designs

Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I'm pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space.

Whatever else the difference is between Print Ads and Web Ads, many would still prefer the traditional print advertisements in order to promote their business, products or services. Not all people have access to the Web, such that Print Ads are still widely used and appreciated. It is also practical for a short-term marketing plan or strategy.

Do you know what makes successful print advertisements? Here are several useful things to remember if you are launching a Print Ad:

  • Take advantage of a small space by not crowding too much information into it. Leave a white space which can actually lead your reader to the important information.
  • Ads with large photos or illustrations of merchandise get higher readership and appreciation than those with small illustrations or no art.
  • People do not actually read your copy, but take a look at your visuals. Thus, make your photographs or illustration occupy at least half of your entire Ad.
  • You must know now how your readers read, so that you could strategically place your content and not be left unread.
  • Typography is an important key to effective communication.

In your print ads' headlines, avoid all capital letters. Our eyes and brains are conditioned to identify lower case letters and words. Letters and words in lower cases may just be glanced over, but with full comprehension since people are familiar with them. People also tend to read words by the shape of the word and not by reading individual letters thus, your print ads' words must be of a distinctive shape.

  • Your print ads must be consistent with important information placed where readers would expect to see it. Consistency is an important aspect of your print ad since most readers must be exposed to it seven times before they notice it or take action on it. Your ad must have consistency in:
    • Logo
    • Color
    • Typography
    • Margins and borders
    • Layout
    • Spacing
    • Photographs and captions
  • You must also be consistent in your page lay out and other design elements like contrast, balance, etc.
  • On top of everything else, you have to make sure that your print ad communicates the main point of your advertisement – the main attraction and the necessary information for your prospective clients.

For your print ads to turn out successfully, you must have at least a single great idea, on top of several good ideas. Remember, there's a world of difference between a great idea and a good idea. -30-

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About Lala C. Ballatan

Lala C. Ballatan is a 26 year-old Communication Arts graduate, with a major in Journalism. Right after graduating last 1999, she worked for one year as a clerk then became a Research, Publication and Documentation Program Director at a non-government organization, which focuses on the rights, interests and welfare of workers for about four years.

Book reading has always been her greatest passion -- mysteries, horrors, psycho-thrillers, historical documentaries and classics. She got hooked into it way back when she was but a shy kid.

Her writing prowess began as early as she was 10 years old in girlish diaries. With writing, she felt freedom – to express her viewpoints and assert it, to bring out all concerns -- imagined and observed, to bear witness.

For comments and inquiries about the article visit http://www.digitalprintingcompany.com

carla@rushprintingservices.com


And here is another random article you might be interested in...

Plan Your Career Progression When Looking For A Job

Although we never truly like to grow up, at some point in our lives we will have to start planning for the future. Why not start now by taking a moment to plan out where you want to be in 5 or 10 years. One of the best times to plan for career progression is during your job search.

Most people have a tendency to look at the salary they are making and decide that they need to make more. Don't just look at the salary, start looking at the different types of companies where you would like to work. Look at what benefits they offer other than the salary and what chance for advancement they offer. Also, think about location.

Options

No matter what your profession, there are generally options for your progression in your chosen career or there are options for changing careers or industries. Take a moment to list out what you consider to be your options. Do they look good? Is it time to change industries or change careers?

Decisions

Whether your chosen career is the one for you or you decide you need to change, there are some important decisions you will need to make when you get ready to plan your career progression.

First, do you have enough education to qualify for the position you want? If not, how do you plan to get it? Looking for jobs with companies that have great education benefits can help you in achieving your goal.

Secondly, do you have the depth and breadth of experience you need to get where you want to be? Will your current job offer you the opportunity to get that experience? If not, what types of companies will help you gain the required experience?

Finally, are you in the right area to get where you want to be? If you are looking to make a certain salary or are looking for a position that might be exclusive to certain areas (like making movies), you need to plan a career progression that allows you to move into the areas where you can pursue your dream.

So, if you are starting your job search and are just thinking about how much money you are going to make at your next job, take a moment to look where you want to be down the road and plan your job search accordingly. Being proactive and planning ahead will help prevent you from looking back on your career with regret after you turn fifty.

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About Scott Brown

Scott Brown is the author of the Job Search Handbook (www.JobSearchHandbook.com). As editor of the HireSites.com weekly newsletter on job searching, Scott has written many articles on the subject. He wrote the Job Search Handbook to provide job seekers with a complete yet easy to use guide to finding a job effectively. To download your own free copy of the Job Search Handbook, visit http://www.JobSearchHandbook.com.