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Home » Computers And Internet Articles » Searching The Internet For Information The Google Way

Searching The Internet For Information The Google Way

The Internet today is an ever growing database of knowledge. But as with almost anything in life there are some negative things attached to this aspect of Internet.

First, the Internet is not an ordinary encyclopedia, i.e., an organized knowledge database. The Internet is more like a disorganized database to which everyone can contribute. Because of the diverse and widespread information input and the requirement to find specific information when one needs it, there is a need to bring some sort of organization to the Internet community. Today there are web directories and search engines as two of the most useful mechanisms responsible for bringing order to the Internet.

Web directories organize links to many places on the Internet where information about a specific topic can be found. Web directories can have a general or topic specific focus and are usually organized into several categories based on the topic. Web directories are good sources of information if they are well-maintained with regular updates. They are usually maintained better by human actions than by automated software. Computers still cannot determine the relevancy of certain text as effectively as humans. A good example of a human edited directory is dmoz - Open Directory Project, (http://www.dmoz.org). It is the largest and most comprehensive human-edited directory on the Internet, maintained by thousands of volunteer editors.

Search engines are yet another tool that helps you find information on the Internet. There are many search engines on the Internet but the biggest and the most popular are Google, AOL/Netscape, Lycos and MSN. Some of them also have their own web directories, which are often comprised of dmoz data combined with their own data.

Search engines, however, are different from web directories. They do not categorize links to web places like web directories do but they allow users to "search the internet" using specific search terms. However, it should be noted that what is really being searched at the moment you submit your inquiry (in the form of a search term) is, in fact, a database. These databases are constantly updated and upgraded with so called 'search engine spiders' which search the Internet all the time looking for new and recently updated websites.

So what search engines can help you do is to find which pages contain, and are the most relevant to, the search term you have used. For determining the relevancy of a page to the search term, they use complex algorithms which are not completely revealed to the public. The reason for this is that these algorithms, once known to public, could then be used to adjust a site's ranking, ignoring the fact that the content of the website must be relevant to what people are searching for. Search engines want visitors to return to their websites and thus need to provide quality. This quality is relevant results for a visitor's search inquiry.

With the basic operation of web directories and search engines now explained, what are effective ways to use them to obtain relevant information?

Here are a few simple tricks that many people do not know when searching the Internet for information using various search engines. Let us look at Google, since at the moment Google (http://www.google.com) is the most popular, and thought by many the most comprehensive, search engine.

When you search for something on Google you may get a variety of results, some more and some less relevant to the original search inquiry. For example, you may end with results from various newspaper articles that merely mention the search term, but the content may be totally unrelated to the search inquiry. A good technique to minimize those unrelated results are to place "intitle:" or "allintitle:" before your search terms.

The "intitle:" option is used when you search for a single word search term and anything you write after that word will not be affected by the intitle option. So if you want a phrase to be affected by the intitle option you will use "allintitle:" instead. E.g. "intitle:cars" but "allintitle:used cars" (without the quotation marks). Note that there should be no space between the colon and your search term.

A similar effect can be accomplished with the options "inurl:" and "allinurl:" but here Google will restrict the results to show only those results where the URLs contain the word or phrase you have searched for.

If you are searching for a definition of a term, Google offers help here too. You have to type "define:" (without the quotation marks) followed by the word or words you want defined. If Google has come up with that definition on the Internet it will be displayed for you at the top of the search results. Please note that if you enter more words after "define:" Google will see those words as a phrase.

When you have a URL of a website that interests you (e.g. www.example-url.com) you can find all the websites that link to that site, all the websites related (similar) to that site and check what info Google has on that particular site.

You will use "link:" followed by the URL of your choice (e.g. "link:www.example-url.com" - without the quotation marks) when you want to find all websites that link to that site. The prefixes "related:" and "info:" are used in the same way.

Should you wish to search only a certain website, not the whole Internet, you can use "site:" following with the URL of the website you wish to search. But note that the search term here comes BEFORE the "site:" which is followed by the URL of the website. E.g., "download linux site:www.linux.org".

The only time the quotation marks are used in searching is when you are searching for a phrase and not combined with any of the above mentioned prefixes. For example, "searching the internet" with quotation marks will search for the exact phrase and "searching the internet" without quotation marks will search for the places where the words "searching", "the" and "internet" appear not strictly in that order. Logically by using quotation marks when searching you will get fewer results but more relevant ones while without the use of the quotation marks you will get more but usually less relevant results.

This explanation and these little tricks should help you use the Internet more efficiently in the search for information and should improve the quality and relevance of your search results.

And here is another random article you might be interested in...

Your Organization: What Role PR?

As a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate on a specialty area like financial communications or trade relations? Or, possibly, it deals each day with sales support or government affairs?

Actually, maybe your PR effort should concentrate on delivering what you really need?

For example, PR that really does something positive about the behaviors of those outside audiences that most affect your organization?

PR that uses its fundamental premise to deliver external stakeholder behavior change â€" the kind that leads directly to achieving your managerial objectives?

And PR that persuades those important outside folks to your way of thinking, then moves them to take actions that help your department, division or subsidiary succeed?

What fundamental PR premise are we suggesting as your new action blueprint? People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

The results can be very satisfying: membership applications on the rise; customers starting to make repeat purchases; fresh proposals for strategic alliances and joint ventures; community leaders beginning to seek you out; welcome bounces in show room visits; prospects starting to do business with you; higher employee retention rates, capital givers or specifying sources beginning to look your way, and even politicians and legislators starting to view you as a key member of the business, non-profit or association communities.

The first step, obviously, is involving the public relations people assigned to your unit and getting them on board the new approach. Be sure everyone buys into why it's so important to know how your outside audiences perceive your operations, products or services. Be especially certain they accept the reality that negative perceptions almost always lead to behaviors that can damage your organization.

Plan carefully how you will monitor and gather perceptions by questioning members of your most important outside audiences. Questions like these: how much do you know about our organization? Have you had prior contact with us and were you pleased with the interchange? How much do you know about our services or products and employees? Have you experienced problems with our people or procedures?

Your PR people, who are already in the perception and behavior business, can be of real use for this opinion monitoring project. Yes, you can always use professional survey firms, but that can turn out to cost real money . However, whether it's your people or a survey firm who handles the questioning, the objective is to identify untruths, false assumptions, unfounded rumors, inaccuracies, and misconceptions .

Your next chore is identifying which of the above problems becomes your corrective public relations goal -- clarify the misconception, spike that rumor, correct the false assumption or fix certain other inaccuracies?

You achieve that goal only when you select the right strategy from the three choices available to you. Change existing perception, create perception where there may be none, or reinforce it. Picking the wrong strategy is only slightly worse that forgetting to serve horseradish mustard with the corned beef. And please be certain the new strategy fits comfortably with your new public relations goal. You wouldn't want to select "change" when the facts dictate a "reinforce" strategy.

Here we have the question of what to say when you sit down to create a persuasive message aimed at members of your target audience. Always a challenge to put together action-forcing language that will help persuade any audience to your way of thinking.

Be certain you have your best writer on this assignment because s/he must create some very special, corrective language. Words that are not only compelling, persuasive and believable, but clear and factual if they are to shift perception/opinion towards your point of view and lead to the behaviors you have in mind.

Now, an easy step â€" pick the communications tactics to carry your message to the attention of your target audience. Insuring that the tactics you select have a record of reaching folks like your audience members, you can pick from dozens that are available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others.

With, as always, the credibility of the message at stake, you may wish to deliver it in small getogethers like meetings and presentations rather than through a higher-profile media announcement.

Inevitably, you'll soon hear from your colleagues re: signs of progress. What that signals for you and your PR team is a second perception monitoring session with members of your external audience. You'll want to use many of the same questions used in the first benchmark session. More to the point, you will now be watching very carefully for signs that the bad news perception is being altered in your direction.

We're lucky in this business that these matters usually can be accelerated by adding more communications tactics as well as increasing their frequencies.

This workable public relations blueprint will help you persuade your most important outside stakeholders to your way of thinking, then move them to behave in a way that leads to the success of your department, division or subsidiary.

So, while you did not ask for this public relations advice, I hope you will agree that the people you deal with do, in fact, behave like everyone else â€" they act upon their perceptions of the facts they hear about you and your operation. Leaving you little choice but to deal promptly and effectively with those perceptions by doing what is necessary to reach and move your key external audiences to actions you desire.

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Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1165 including guidelines and resource box. Robert A. Kelly © 2004.