Are Autoresponders An Important Part Of Internet Marketing?

Setting up and using email autoresponders on your site is an easy way to make repeated contact with your visitors. Studies have shown that more than 60% of a site's visitors who eventually end up buying a product or service don't do it on their first visit. An E-mail autoresponder is one way to encourage your visitors to return and make that purchase!

It can be simple to set up and use an autoresponder, unless of course, like me, you set up a message when you're over tired, late at night, and forget to tell the autoresponder what message to start at and what message to stop at while running a "test". I actually did this and sent 491 blank email messages to our personal email account! Needless to say, I clogged up our account and had to delete each message individually. Very time consuming and frustrating to say the least but it never happened a second time. And, it has given us something to laugh about from time to time.

There are many advantages to having e-mail autoresponders such as:

  • Give your visitors an easy way to receive a "printer friendly" version of your sites main sales messages.
  • Send a several part e-mail course (the free email course can be a powerful incentive for your visitors to leave their email addresses which also builds your subscriber list.
  • Send repeated messages to your visitors with reminders of what you sell and what its benefits are.
  • Collects addresses for your e-mail ezine which will give you periodic access to your site's visitors. You can sell advertising in your ezine or just use it to promote your products and services.

There are two main types of autoresponders. They each have their pros and cons.

Autoresponder services:

Autoresponder services are web based services that allow you to send a series of emails to a visitor who has either requested the email through a web-based form on you site (the service provides the html code for your site to use) or who has sent an email to a specific address the service has provided you to use. The primary advantage of such services is that they are very easy to set up, and are very reliable. In addition, they are host independent. This means that your web host doesn't have to allow you to run any particular services on your site to have access to all that an e-mail autoresponder can provide.

Autoresponder programs (or scripts):

The other choice for an autoresponder is to purchase (or lease) a program or a script (usually written in perl, requiring CGI access on your server.) Several of these are available. They offer the potential for lower cost, especially if you have multiple web sites to support. (But be careful to check the license agreement. Some license agreements require an additional fee if you are going to use the program or script on more than one site at the same time. These types of autoresponders also allow, potentially at least, for increased flexibility. Some are quite powerful in their own right, while perl scripts can generally be modified to suit your needs for a fee.

Whatever your choice or needs Email Autoresponders most definately play an important role in your success as an internet marketer.

If you're in need of a Host with unlimited autoresponders or tired of bad service from your present one I highly recommend the following. It's only a dollar for a 2 week trial and provides Free leads & a business opportunity too!

http://www.wwkiosk.com/members/esys

For More Motivational Articles, Sales & Marketing Tips, Send a blank e-mail to: articles@freesupersponders.com

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About Diane Walker

Diane Walker is the Publisher of "Marketers In Motion" A weekly newsletter with resources, articles, helpful tips, trivia and humor. For more information visit: http://mim.s5.com or Subscribe at 59ramb@bellsouth.net. Write "subscribe" in subject line.


And here is another random article you might be interested in...

Make Money On The Net

This is probably the most popular topic on the net, it's how to make money while you are online.

Can you believe that over 100 home business start in a single day? The number is actually hirer than that, as lots of home businesses start up without counting themselves with federal agencies. How do you compete with that? What do you do?

The question is the first step to making money on the net.

The First Step To Making Money On The Net

What do you do?

To make money on the net, you need to figure out for yourself a good niche. It's where everyone should start. What do you like to do? If you like music, make a music website.

But does that mean you should make a website all about music? No! You should narrow it down. You might not like country music, but you do dig garage bands. Make a website about garage bands. Perhaps you like one band in particular. There are probably others out there that like the band too. A fan website is an excellent way to make money online.

The Next Step To Making Money On The Net

You knew it would come to this. The next step to making money on the net, is of course, the website. You must build a website with content that reflects your interests. Each page should have a concentration of easy navigation and content. Perhaps you could leave a comment box for your visitors. Find out what your competitors are doing and mimic (Don't bluntly steal.) what they are doing.

Once you have your content pages up, you'll have to go get some visitors. Start by search engine optimizing your web pages and you'll find that you won't have to do much else to get visitors to come to you.

I know what you are thinking, how do web pages like that make me money? Perhaps you already have your garage band music website. What's next?

The Final Step To Making Money On The Net

Your next step is figuring out then what you want to sell. Affiliate programs work great on fan websites. Perhaps your website has LOTS of information for business, you could charge a fee to get access to ebooks and articles and personalized help.

Whatever you pick, make it match what your content is. Don't assume you can just sell anything to your visitors. Pineapples don't sell well to grapefruit fans. So find something that will work well. It should be something that you would buy yourself and sell it to your visitors. This is the easiest way to make a little extra money online.

Just remember that the content should be kind, it's number one on your website. You sell things around your content and it will be much easier to sell, period.

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About Joel Teo

Joel Teo is the owner of the Money Making Directory which boasts of money making tips, recommendations and resources to help ordinary people make money online. Signup for his free newsletter today at http://www.MakeThousandsToday.info and receive his complimentary "7 Insider Secrets to making money online" Course.

sales@instantbizempires.com