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Home » Business And Finance Articles » The Psyche Of The Seller And The Tenant Buyer

The "Psyche" of The Seller and The Tenant Buyer

For those of you who were not psychology majors the "psyche" is someone's mind. What motivates them. What are they thinking. How can you better understand them. All of which is important to those of us in lease purchasing. In fact, it is important to any business person. The ability to know what motivates your customer, how your customer thinks, and tapping into their "psyche" is what makes some businesses successful and why others fail.

For those of us in lease purchasing when we make our calls we find out what motivates our sellers. We ask pointed questions to determine why they are selling their home. We build rapport with that seller. By the end of our telephone call we have an insight into what that particular sellers' wants and needs are.

Sometimes you need to educate the seller. For those of us in lease purchasing we can explain the various advantages of lease purchasing. The advantages we emphasize will be determined by that particular sellers' psyche. We can find out what is in a seller's psyche by how she or he has answered the questions that we have asked them. Their answers to our questions is what gives us a pretty good feel for that seller.

In general, of course, a seller has a particular mind set. He or she wants to sell their home. They want to get a particular price for it. Their emotions are strong. They have very strong attachments to what they are selling, especially if they have lived there a long time. Depending on what their reasons for moving are: divorce, death in the family, birth of a child, job transfer, etc., remember they are going to be feeling certain things. Put yourself in their shoes. How would you feel if you were in their place?

If you can not get inside the psyche of your seller you are not going to do deals. You must have empathy with the seller. Be a good listener. Ask questions and let the seller talk. This will give you the best insight into what the seller is thinking and what is motivating them.

While many of the above points are going to carry over into getting into the tenant buyers psyche there are also other considerations. You have to be able to understand what it is like to have credit problems, possibly a bankruptcy, medical problems, divorce, and a multitude of other bad things that might have happened to that tenant buyer. If you cannot relate to these issues, you will have a problem connecting with the tenant buyer's psyche.

Tenant buyers are looking at a dream. You have to feel that dream with them.

So to truly be successful in business you need to learn about the "psyche" of your customer. For those of us in lease purchasing that means the "psyche" of the seller and the tenant buyer. If you want to learn more on how to deal with sellers and tenant buyers check out our Lease Purchasing As A Home Based Business Manual at:

http://www.homebusinesssolutions.com/products/LPHB%20Manual.htm

Copyright 2002 DeFiore Enterprises

And here is another random article you might be interested in...

OsCommerce for High Risk Merchants: The Good, The Bad, and The Possibilities

Just because osCommerce is the most popular merchant account software doesn't mean it's the best solution for your online business. Agree or disagree? Do you find osCommerce to be overrated? A lot of high risk merchants adopt osCommerce as their primary merchant account solution because of so many advantages. But, knowing osCommerce is open source (hence the name), there will always be loopholes before merchants can actually find it functional for their specific business needs.

OsCOMMERCE BUGABOOS

So what are the likely monkey wrenches that might pop out once you start using osCommerce? For those having second doubts, you may be justified. Consider:

1. There are way too few templates in the osCommerce solution. If you attempt to tinker with the stylesheets, it would take a lot of time and a developer's help to be able to accomplish the best template for your needs.

2. Merchants may be vaguely aware of "attributes". In order to take full advantage of the limited attributes system, merchants will need to get a good developer to modify it. Otherwise, osCommerce's shopping cart may not be the best solution to use.

3. Even osCommerce's administration area isn't keen on password protection. However, this is remediable by simple research on the site and discussion with your developer.

4. As osCommerce is heavily dependent on the contribution of programmers worldwide, even product catalog capacity needs to be modified. osCommerce's solution won't suffice for big scale catalogs unless it has been altered to adopt new products that the server can handle.

Based from these loopholes, we can tell that a lot of osCommerce's capabilities are dependent on the software developer who is responsible for the alterations and extensions in the system. osCommerce is so powerful but without the ability to customize it to your merchant account's needs, it loses its potential to provide a cheap (or free) and efficient credit card processing solution.

THE SWEETER SIDE OF OsCOMMERCE

Now what makes osCommerce absolutely attractive for low risk and high risk merchants alike? Hands down, it beats other solutions simply because it's free! You can download the software, add-ons, and modifications grais. Also, osCommerce was being utilized by online merchants all over the world since March 2000, so it's pretty much universally trusted.

Although osCommerce's main weakness is the great necessity to modify the attributes, it is also its biggest strength. Its flexibility for customization as well as the capacity to support several languages and accept many international currencies make it the best open source merchant account software around. Security, user-friendliness, and a strong developers' community support also add up to its usability.

osCommerce's features can easily be checked out on their website. It lists down general functionality, set-up or installation, design, administration, customer, product, payment, shipping, and tax functionalities. Indeed, low risk and high risk merchants may only realize the full potential of osCommerce as shopping cart and card processing tool only when they pick out the features that would seamlessly work with their business â€"- then, enlist the help of developers for further customization and expansion.