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Home » Business And Finance Articles » Sourcing Customer Returns Buying Retail Returns At Wholesale Prices

Sourcing Customer Returns - Buying Retail Returns At Wholesale Prices

Retail overstocks and customer returns can be an excellent product sourceâ€"as long as you understand what to expect when purchasing this kind of merchandise.

A Mixed Bag of Goods

Typically, returns are sold as pallets of assorted, dissimilar itemsâ€"you'll find everything from snow boots to toy cars to staplers. Most likely, you'll also find some damaged goods among a pallet's wares. A portion of these items were returned because the customer damaged them, or they didn't work in the first place. In spite of the damages, many sellers feel they can make a profit. According to Jacques Stambouli of http://ViaTrading.com, a retail-return wholesaler, "The rationale is that, even with disposing of a high percentage of them, you're buying them cheaply enough that you can make a lot of money."

Weigh Your Options

Retail stores normally sort their unwanted goods into two categoriesâ€"customer returns and overstocks. Both have positive and negative points to consider:

1. Customer returns are items that were purchased, taken home, and brought back. Once opened, they can't be re-shelved.

• The downside of returns is some of them were defaced by the customer or just don't work. A higher percentage of them are dented, have cosmetic damage, or are missing parts.

• The upside of returns is they're usually more current, in-demand productsâ€"they were purchased for a reason. Many of them are still in perfect conditionâ€"they were only returned because the color, size, or model was wrong.

2. Overstocks are items that sat on a retailer's shelf too long. In spite of discounts, they simply didn't sell.

• The downside of overstocks is that the retailer couldn't move them, regardless of multiple price cutsâ€"the demand wasn't there. Moving them may be a challenge for you as well.

• The upside of overstocks is that they're mostly clean, new, and probably still in their original packaging. You'll find comparably less damaged goods.

Mix Your Channels

When purchasing returns and overstocked merchandise, it's a good idea to have more than one outlet for reselling. Don't limit yourself to only eBay or only the flea marketâ€"not everything you buy will lend itself to a particular market. Some people even throw "pallet parties"â€"they're like Tupperware parties, only they're selling the contents of their pallets. Stambouli says, "We find that our most successful customers are the ones that know how to combine different channels."

And here is another random article you might be interested in...

Something "New" For Managers?

A new public relations blueprint could be a good idea if you're a business, non-profit or association manager who's not getting the important external audience behaviors you need to achieve your department, division or subsidiary objectives.

You know, behaviors like more people interested in your services or products, or more capital contributions coming in the door, or more corporate membership applications hitting your desk.

While those kinds of behaviors may warm the cockles of a manager's heart, they're not going to happen for you if you encourage, or allow the public relations team assigned to your unit to concentrate on simple tactics to the exclusion of a workable and comprehensive action blueprint.

In other words, a strategy, say, like this one: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

Now that's not only a blueprint, it's a foundation for a public relations effort that can persuade those important external stakeholders to your way of thinking. Then move them to take actions that lead to your success as a manager working for a business, non-profit or association.

Here's one way to do it. Decide that you're going to spend some quality time with your PR folks and tell them you really want to find out what those outside audiences, those with the behaviors that really impact your operation, actually think about you. Next, put your target audiences in priority order so we can get to work on your #1.

By the way, because your PR people could be surprised at this kind of public relations blueprint, you had best stay personally involved as the effort gets off the ground. Another good reason to do so, is that actually doing something about key audience behaviors can have a positive effect on your own organizational success.

Now, as you find out how your operation is perceived by these important outside audiences, you will need to make an immediate choice. Spend a large chunk of your budget for professional survey people to ask questions of members of your target audience, or ask your PR team, and other employees to do it.

Interacting with outside audience members lets your people ask questions like "How do you feel about us? How recently have you had contact with our personnel? Have you actually used our services or products? Do you have any questions or problems with regard to our organization?"

The data gathered by this exercise is the raw material you need to establish your public relations goal. For instance, correct that inaccuracy, clear up that misconception or spike that rumor.

To achieve such a public relations goal, you'll need the right strategy to show you how to do it. And the choice of strategies is not complex because there are just three available when you address matters of opinion and perception: change existing opinion, create perception where none exists, or reinforce an existing perception/opinion. Always be careful that your chosen strategy flows naturally from your public relations goal.

Now, what will you say to members of that key target audience that, hopefully, will alter the inaccurate perception you discovered? You want your message to be crystal-clear as it details why that perception is just not true. From such clarity should come believability and a compelling delivery that can lead to the target audience behaviors you need to meet your department, division or subsidiary objectives.

Actually delivering the message is the least complex step in the public relations problem solving sequence. Fortunately for you, there is a large collection of communications tactics available to you ranging from your own personal contacts, service or product promotions, news announcements and consumer briefings to newsletters, media interviews, emails and dozens of other tactics.

In due course, you, your team and other interested parties will want to assess how your public relations effort is faring at altering the offending perception. Best way to determine that is to duplicate your earlier benchmark monitoring session putting similar questions to the members of your target audience. The important difference now? You're watching carefully for signs that the troublesome perception is being altered in your direction.

That altered perception, leading inevitably to predictable behaviors, is the bottom line. And a strong indication that a workable department or division public relations blueprint can help a unit manager achieve his or her operating objectives.

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