Pricing Your Home For Best Exposure And Results

A fair market price can mean more money for you in the least amount of time. Proper pricing leads to:

• More potential buyers
• More agent interest
• Fewer showings
• Higher offers
• A faster sale
• More profit for you

The most important thing you can do to sell your home for the most money in the least amount of time is to price the home correctly. Far too often, people think "I'll just put it for sale at this amount, and if it doesn't sell I can always reduce my price".

The problem with this type of thinking is that nobody will even come and look at an overpriced home. Every realtor wakes up in the morning and immediately checks all the new listings in their market. They know when a home is overpriced and would never bring a client in to see that home. They are looking out for the best interests of their client.

When a listing is new this is the time to create some "buzz". If it is priced properly you should get at least 7-10 showings in the 1st 2 weeks. If it is not, you will be lucky to get 1 or 2 showings, and maybe no showings.

Now the home sits and sits on the market racking up the dreaded "Market Time'.

After 120-150 days you finally decide to reduce your price. At this point even if you reduce it enough to bring it into fair market value, realtors will begin to wonder if you are now desperate, you will start to get unreasonably low offers that you would never consider. Another 60-90 days go by, you drop the price again, more bad offers come in. But by now you are actually considering some of these offers. Since that is all that you have seen and you have to sell, prices that were never a consideration 6 months ago are now prices you actually have to consider.

You finally accept one of these offers and sell below market value.

All this could have been avoided by properly pricing your home in the first place.

Today's consumers are very knowledgable, they research the areas they want to live in, research market values before they even begin looking. The odds of selling your home at an inflated price are almost non-existent.

Properly pricing your home makes all the difference in a smooth enjoyable selling process or a long, frustrating ordeal.

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About Christine Hancock

Christine Hancock began her real estate career proving herself a top producer on a new high rise development. This experience gave her valuable knowledge of construction as well as the buying process and resulted in 4-million dollars in sales during her first year.

www.getanewhome.net

chris@getanewhome.net


And here is another random article you might be interested in...

Do you obey the 5 commandments of customer communication?

Every time you interact with your customers or prospects, is a chance to enhance the image of your company, and thus be more profitable. In a world, where technology seems to be driving business process, it is vital that you start with the basics. This article describes the 5 core principles behind customer interaction. Make it easy for customers and prospects to contact you, using whatever method suits THEM.

Whether you are a one person band, or a company with 5,000 employees, it is vital that everyone sings off the same hymn sheet. By this I mean that customers should experience the same positive proactive experience, regardless of whom or where within your company the interaction comes from.

People may not buy everything on the internet, but recent statistics indicate that 70% of purchases are researched on the internet today. A large proportion of these are then made in person at shops.

Imagine the scenario; you have looked on a lighting company's website, and seen a lamp that you like, but you really want to see and feel it in the flesh as they say. You go into the shop, and ask for it. "Oh, but we don't have that in stock" they say! You explain where you saw it, starting to get frustrated. They explain to you, speaking slowly, treating you as someone who just doesn't really understand, that just because it's on the web, doesn't mean they have it in the shop.

How do you now feel about that company? I would walk out and go somewhere else.

Every time someone external communicates with your company is a chance to impress. Maybe it is time to review what you are doing. Take a look at, what I call the 5 commandments below and see how you score;

Be consistent in what all employees say and do, across all channels of communication.

Make it easy for customers and prospects to contact you, using whatever method suits THEM.

Respond to all contacts in a professional and timely fashion.

Track all communications, and ensure appropriate processes are in place to ensure appropriate action is undertaken in all instances.

Constantly check how you're doing and is everything working, by asking your customers prospects and employees for feedback.

There is one common theme, in addition to the external contact that runs through all of these commandments. That is one of internal communication.

In order to communicate consistently with people outside the company, you first must learn to communicate effectively inside your company. You may want to check if everyone understands your company's vision and mission.

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About Peter Lawless

This article was written by Peter Lawless, founder of 3R Sales and Marketing  http://www.3r.ie. For previous articles like this, visit 3R's Articles. Alternatively, subscribe to Success our free monthly Information Bulletin with sales and marketing articles.