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How to Create A Persuasive Sales Flyer for your Creative ServicesFlyers (or "one-sheets" as they are also known because you are using one sheet of paper) are great ways to market: they are inexpensive to print and can convey a lot of information if they are designed and written well. Since people read from left to right, place an eye-catching graphic such as a photo of a house you've staged, in the upper left corner of the page. Do not put your logo in the left corner. Your logo, if you have one, belongs in the lower right corner with your contact information as it will be the last place people read on the page. The page should also include: A catchy headline at the very top of the page (like newspapers have) enticing people to pick up the one-sheet and read more. Three or five (odd numbers are best) value testimonials from clients (for more on testimonials read this article: http://www.mycreativebiz.com/art_testimonials.htm) Several bulleted items (an odd number of items is best) that explain the BENEFITS of working with you. (Ex. increase resale value of home.) A short, two or three sentence description of your company or your background. Lots of "white space." Do not pack every open inch of the page with information. A great one-sheet is simple and easy-to-read. There are no lengthy paragraphs or heavy sentences. Most one-sheets are divided into two columns, with one giant headline across the top. The left side of the sheet contains the graphic, descriptive 2-3 sentence bio, and testimonials. The right side usually has bulleted benefits and contact information. It's that simple. Just make sure you are focusing on the BENEFITS to the potential client and your one-sheet will be great! Other articles by this author »
About Kirstin Carey
Kirstin Carey is the author of "Starving Artist No More: Hearty Business Strategies for Creative Folks". Kirstin knows that most creative professionals hate sales, contracts and discussing money. She consults creative folks on the business side of creativity so they make more money, attract better clients, and love what they do. Get proven strategies and insider secrets to help creative types like you get the business help you need at http://www.MyCreativeBiz.com. Related
And here is another random article you might be interested in... How To Build a Profitable BusinessIt's never too soon to start saying thanks to your clients, vendors and referral sources for what they contribute to your business. Everyone loves to be appreciated and acknowledged, so start now and do something every month. Keep in contact with your clients and vendors by sending articles you have written or that would be of interest to them. Add a little "How are you?" note to these people and keep the lines of communication open. Include current information about any new value-added products or services, such as a newsletter, or tele-class you will be presenting. Marketing doesn't have to be expensive. You just have to do it. Communication and relationship are the keys to marketing. Attending numerous networking meetings may be worthwhile to some, but that strategy doesn't work for everyone because, as someone once told me, the people who love you will always refer business to you. The people who are your advocates or supporters are the ones who require nurturing. Send them an e-mail, e-zine, note, or article at least once a month. Gather your internal and external management teams in an informal meeting such as breakfast or lunch. Advise them of your upcoming plans, get feedback and give acknowledgement for all their support and advice. Check in with former clients to see how they are doing. Don't be afraid to dispense free information to these people. Generosity is its own reward. If you keep a timer on your desk, you can be sure of keeping the conversation brief as well as focused. Then, send them more information.Follow up in about two weeks to see how the seeds of your generosity have blossomed. Information is available to everyone, through the internet, magazines and newspapers. Only you can provide customized data to your clients that will be appreciated as well as remembered. Review your brochures, marketing letters, and newsletters in a new light. Does this information speak to your "Ideal Client"? Do you know who your "Ideal Client" is? Reinvent these documents as needed after you have thoroughly defined this client. Give these documents to your management team and get their feedback. Does your collateral material speak to what you do? Is the information clear or does it require interpretation? Spend time on this now and review it every ninety days. If the cost of a new brochure is prohibitive, or if you think your business will be adding more products or services in the near future, create an Information Letter.With this type of document, you can update your advocate group as well as former and potential clients. Again, it's not costly and serves a specific purpose. This letter can include updates on your particular industry or market. You also can advise them of your continuing education and how it will benefit them. About those referral sources, they deserve a little extra attention. Remember, they thought of you first! Consider seasonal flowers, plants, a book or a special card. You want them to keep remembering you! Nurture all these relationships and your business will grow and glow. Other articles by this author »
About Joanne Victoria
Joanne Victoria works with independent professionals who want to simplify their lives and professional practice and small business owners who want to streamline their operations in order to achieve more. Sign up now for Joanne's FREE monthly e-zine: Lighting Your Path!-Find Your Inner Truth at: mailto:JoanneVictoria-subscribe@topica.com Joanne Victoria – Coach, Speaker, Author Related
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